Growth Associate - Paid Media

Overview

This is an opportunity to join a partner company seeking a Growth Associate - Paid Media based in the United States, working fully remotely. The role focuses on driving digital growth through data-driven paid media strategies and experimentation, supporting multiple client accounts.

Key Responsibilities

• Handle daily management of paid media campaigns including setup, optimization, monitoring, and tracking on platforms such as Google Ads, Meta Ads, and programmatic channels.
• Support the design, execution, and documentation of testing strategies and hypotheses to optimize paid media campaigns.
• Analyze performance data to identify trends, opportunities, and actionable recommendations for campaign improvements.
• Perform campaign audits and deliver insights to guide strategic changes and planning for upcoming initiatives.
• Assist in client meetings, reporting, compiling dashboards, and developing business presentations.
• Work collaboratively with cross-functional teams like design, analytics, and engineering to synchronize creative assets, targeting, and campaign goals.
• Integrate paid media insights with broader growth tactics including lifecycle marketing, email marketing, and conversion optimization.
• Utilize AI tools to boost reporting efficiency, expedite data analysis, facilitate bulk campaign adjustments, and improve research processes.
• Develop and manage AI-driven workflows and agents specific to the brand to increase team productivity and scalability.
• Stay updated with paid media platform changes, new digital trends, and industry best practices.

Candidate Requirements

• Minimum of 3 years of hands-on experience managing paid media campaigns in agencies or client environments.
• Proficiency in at least two of the following platforms: Google Ads, Meta Ads, and The Trade Desk; experience with all three is advantageous.
• Experience managing advertising budgets including accounts with monthly spends of $50,000 or more.
• Background in agency settings preferred, with ability to handle multiple clients across varied sectors and adapt swiftly to diverse business goals.
• Demonstrated use of AI tools for workflow enhancements such as reporting, analysis, research, creative support, and automation.
• Experience in creating and maintaining AI-powered workflows or agents is mandatory.
• Strong analytical skills with an acute attention to detail in campaign execution and reporting activities.
• Effective communication skills with confidence in presenting findings and recommendations to clients.
• Self-driven with ability to handle competing priorities independently.
• Curious about the interplay of data, creative strategy, customer behavior, and overall business performance.
• A collaborative approach with ambition to evolve into a growth marketing strategist role.
• Desirable additional experience includes A/B testing, conversion rate optimization, web analytics, lifecycle marketing, email marketing, or automation technologies.

Compensation and Benefits

• Competitive yearly salary range between $60,000 and $80,000 USD, dependent on qualifications and skill level.
• Remote working setup available within the United States.
• Exposure to various growth marketing projects spanning multiple industries.
• Engagement within a collaborative team comprising strategists, analysts, engineers, and designers.
• Opportunities for professional development, including advancement into client-facing strategist positions.
• Hands-on experience with advanced experimentation, optimization methods, and AI-powered marketing workflows.
• Ability to contribute directly to innovative digital growth strategies yielding measurable results.
• Eligibility for additional benefits information will be shared during the interview process.

Additional Information

This vacancy is handled through an AI-enhanced matching platform aiming for a fair and objective selection process. Final recruitment decisions and subsequent steps are governed by the partnering company internally. The recruitment process may incorporate AI tools for application review and data verification as augmentative aids, with all final hiring determinations made by human decision-makers. Privacy notices conform to applicable data protection laws.