Global PR and Influencer Specialist - Tata Harper (Marketing)

Overview

The Global PR and Influencer Specialist will be a valuable member of Tata Harper's Integrated Communications Team based in New York City. This position centers on crafting and executing data-informed communication strategies, focusing on developing PR content, managing influencer marketing initiatives, and supporting event operations. The ideal candidate should be well-versed in the beauty, wellness, and lifestyle influencer landscape and demonstrate excellent writing, organizational, and communication skills.

Key Duties

• Coordinate product requests and shipments, maintaining inventory across both the brand and partner locations.
• Contribute to the creation of global press materials and maintain media and influencer databases supporting ongoing communication strategies.
• Handle daily administrative tasks such as inventory upkeep, supply management, and calendar organization.
• Keep abreast of industry news, social trends, and competitor actions for insights.
• Research and identify new influencers, maintain influencer lists, assist with outreach efforts, and monitor ongoing partnerships and deliverables.
• Develop proficiency with influencer management platforms to execute campaigns and prepare reports.
• Assist with managing contracts and activations involving influencer partnerships and brand collaborations.
• Oversee product distribution to media and influencers and foster relationships with influencer ambassadors.
• Support event ideation, planning, vendor coordination, and schedule adherence.
• Provide on-site assistance during events and prepare post-event reports and follow-ups.
• Collaborate with social media strategy and content teams to capture and potentially edit event-related content for organic social media sharing.
• Help track media placements and influencer campaign outcomes across key regions and lead monthly reporting for stakeholders, utilizing platforms such as Launchmetrics and Traackr when possible.

Candidate Qualifications

• A Bachelor's degree or higher, ideally in Marketing or Communications.
• Exceptional organizational skills, attention to detail, and the ability to meet deadlines.
• An eagerness to enhance skills specifically in PR and influencer marketing; prior experience in these areas is preferred.
• Strong knowledge of the beauty industry and current social media trends.
• Excellent writing and verbal communication abilities.
• A proactive, self-starting, multitasker who excels in fast-paced environments.

Equal Employment Opportunity

The employer is committed to diversity and offers equal opportunities regardless of race, color, religion, gender, national origin, age, disability, or veteran status.