Expert Head - SSA

About Haleon

Haleon is a globally recognized consumer health company dedicated to improving everyday health for millions. Since its establishment three years ago, Haleon has rapidly expanded, with a portfolio of trusted brands such as Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®, leading in resilient and expanding healthcare markets. Their distinctive approach combines scientific expertise with deep consumer insight, enabling a culture focused on agility, performance, and collective success through their "Win as One" strategy.

Role Overview

The Head of Expert (HOE) at Haleon is responsible for directing a comprehensive expert engagement operation across Sub-Saharan Africa. This leadership role oversees multiple teams, including Expert Engagement Leaders, Expert Marketing Managers, Omnichannel Activation Leads, and Expert Data Stewardship and Capability Managers. The position focuses on driving an effective Omnichannel Transformation to enhance expert recommendations, securing the "brand recommended most often" (BRMO) status, increasing annual weighted recommendations (AWR), and boosting patient purchases via improved conversion strategies aligned with Haleon’s objectives.

Key Responsibilities

• Define and implement a strategic direction for Expert Engagement within the region, aligning manpower and digital channel solutions to deliver business goals.
• Plan and execute expert business plans and objectives for both office-based teams and the field force, ensuring targeted and efficient engagement through structured calls, digital content, and clear targets.
• Optimize resource distribution to maximize expert coverage, engagement, recommendation, and conversion aligned with strategic priorities.
• Act as a company representative in engagements with Key Opinion Leaders, associations, government bodies, and community organizations.
• Build and lead high-performing expert teams, fostering motivation, collaboration, and a culture embracing agility and experimentation.
• Drive alignment across cross-functional teams, setting ambitious targets to elevate performance and guide the ongoing Omni-Channel transformation.
• Ensure appropriate resource allocation, skills development, and organizational structures to meet expert engagement targets effectively.
• Design and oversee the execution of Omnichannel Expert Engagement strategies to foster interconnected expert functions and enrich expert-targeted content.
• Identify and address gaps within the Omnichannel ecosystem, ensuring technical requirements and team coordination support seamless expert engagement.
• Manage data operations rigorously by ensuring accuracy in first-party data, leveraging analytics platforms, and applying insights from various sources such as sales data and market research.
• Uphold data governance policies and promote a data-driven culture within expert teams.
• Collaborate extensively with other functions including Marketing, Medical, IT, Compliance, and Pharmacy to ensure coherent messaging and brand consistency.
• Maintain strong partnerships with business units and global experts, fostering a unified team mindset.
• Manage the expert advertising and promotion budget efficiently, ensuring high ROI with a strategic focus on digital acceleration.
• Lead strategic sampling plans consistent with business and global guidance and provide regular performance reporting.
• Ensure compliance with company policies and procedures, conducting management monitoring of standard operating procedures among teams.
• Successfully guide teams through change management processes, especially those relating to digital transformations.
• Embed core organizational values emphasizing digital transformation, strategic audience focus, and team capability development.

Qualifications and Experience

• Bachelor's degree in a relevant discipline is required; a master’s degree is preferred.
• At least 10 years of managerial experience focused on expert commercial or marketing roles with strong expertise in field force management, sales force effectiveness, expert marketing, and digital initiatives.
• Demonstrable success in healthcare professional (HCP) engagement with a robust understanding of condition- and product-based science.
• Proven expertise in expert marketing strategies and practical execution.
• Experience optimizing field force through segmentation, targeting, and organizational sizing.
• Successful track record in leading change management efforts, particularly digital transformations.
• Exceptional leadership qualities with strong influencing skills at senior executive levels.
• Strong analytical and problem-solving capabilities.
• Possesses a growth mindset and high adaptability to learning.
• Alignment with company values and ethical standards.

Inclusion and Diversity

Haleon encourages applications from persons with disabilities who meet the job requirements and is focused on fostering an inclusive environment where all employees feel a sense of belonging. Adjustments and accommodations during the recruitment process are available upon request and handled confidentially.

Additional Information

Applicants are advised to keep a copy of the job description for their reference. The recruitment team will communicate using official company email accounts to ensure authenticity.