Enterprise Sales Development Representative

About Knit

Knit is an AI-native consumer research platform designed to help brands automate and accelerate primary research. Utilizing our Researcher-Driven AI, we have shortened the quant and qual research cycle from weeks to days or even hours for over 50 enterprise clients, including Amazon, T-Mobile, Mars, and NASCAR. Our mission is to democratize and scale top-tier research, delivering everything from survey creation to stakeholder-ready reporting.

Role Overview

We are seeking our inaugural Sales Development Representative (SDR) to expand outbound pipeline generation and influence our go-to-market strategy. This position collaborates across marketing leadership, account executives, and client partners, focusing on engaging senior insights and research leaders at leading global brands. The SDR will spearhead targeted, personalized outreach and strategic follow-up aligned with marketing initiatives.

Key Responsibilities

• Generate 10-15 qualified meetings monthly.
• Create 6 to 8 sales-qualified opportunities each month.
• Source $150,000 to $250,000 in pipeline monthly.
• Achieve a 40-50% conversion rate from meetings to opportunities.
• Conduct highly customized outbound outreach via email, phone, and LinkedIn targeting enterprise and mid-market insights and research teams.
• Collaborate with Marketing on account-based campaigns tied to events, content, and product launches.
• Respond promptly within 24 hours to inbound demo requests, webinar participants, and qualified marketing accounts.
• Carry out discovery calls to assess interest, needs, and purchasing timelines before handing leads to Account Executives.
• Work with Sales and Marketing teams to refine Ideal Customer Profile (ICP) targeting and outreach sequences.
• Ensure accurate CRM data management and pipeline reporting in Salesforce.
• Continuously test and improve messaging, personalization methods, and sequencing cadences.
• Provide feedback on messaging efficiency, common objections, and persona data to Marketing and Product teams.
• Utilize or quickly adopt AI-enabled sales technologies to enhance research, personalization, and outreach sequencing.

Required Qualifications and Skills

• 1-3 years experience in an SDR or BDR role within a B2B SaaS or service company, preferably engaging enterprise or marketing/research functions.
• Demonstrated track record of meeting or exceeding pipeline creation and meeting scheduling targets.
• Strong written communication and storytelling skills for effective engagement with senior decision-makers.
• Ability to confidently engage VP- and Director-level prospects professionally.
• Keen interest in rapidly learning the market research and insights field.
• Proficiency or willingness to use CRM and sales engagement software such as HubSpot, Apollo, and LinkedIn Sales Navigator.
• Highly proactive, well-organized, and motivated by individual and team goals.

Preferred Qualifications

• Previous experience serving or selling to market research or insights teams.
• Familiarity with account-based marketing or multi-touch engagement campaigns.
• Understanding of AI-driven or technology-centric SaaS products.

Benefits and Compensation

As a US-based employee at Knit, you will receive a competitive base salary plus commission (where applicable), equity options, comprehensive healthcare (medical, dental, vision), additional insurance coverage, a company laptop and onboarding technology funds, 401(k) with company match, flexible time-off policies, and hybrid working arrangements.

Per New York pay transparency laws, the expected base salary is $65,000 annually with on-target earnings (OTE) of $100,000. Final pay will reflect experience, level, and qualifications.

Company Values

• Continuous improvement: We strive to enhance the business daily by asking “How can we improve?” and “What steps are needed?”.
• Competitive spirit: We set bold targets and act decisively to achieve them, taking ownership for results.
• Focus prioritization: We identify and concentrate on what drives the highest impact.

Additional Disclosures

Salary range for this position is $90,000 to $100,000 USD annually depending on candidate qualifications per New York regulations. Privacy policies and CCPA disclosures are maintained and available.