Education Manager - Guerlain

Overview

The role of Education Manager at Guerlain entails devising and implementing a tailored regional education strategy that aligns with global directives and regional business targets, ensuring the seamless communication of brand values and expertise across multiple markets within the Middle East region, particularly based in Dubai.

Key Responsibilities

• Develop a regional education plan consistent with global priorities and adjust worldwide education initiatives to meet local market requirements.
• Ensure the accurate transfer of Guerlain's brand ethos, product insights, customer service rituals, retail excellence standards, and selling skills.
• Lead the introduction and deployment of product launches, marketing campaigns, and new service procedures region-wide.
• Promote active use of Guerlain’s digital learning platforms and educational resources.
• Create and maintain a regional education calendar that supports consistent high-quality program delivery.
• Build and maintain a network of Education Managers, Trainers, Experts, and Ambassadors within all markets of the region.
• Spot and cultivate high-potential employees through structured career progression and succession plans.
• Enhance expertise in fragrance, skincare, and makeup segments by developing regional specialists.
• Collaborate with local leadership to improve management skills and coaching effectiveness.
• Encourage a culture focused on continuous learning spanning the entire region.
• Use education initiatives as a strategic tool to boost commercial results and enhance customer experience excellence.
• Establish coaching frameworks and set performance benchmarks across different markets.
• Perform frequent market visits and on-site coaching to evaluate training impact and find improvement areas.
• Work closely with Retail and Commercial teams to implement plans aimed at improving sales figures, average unit sales, transaction values, linked sales, client services, conversion rates, and customer loyalty.
• Serve as the central point of contact between global retail education and local market parties.
• Partner cross-functionally with Retail, Commercial, HR, Marketing, CRM, and Category divisions to foster comprehensive development approaches.
• Organize regional educational events such as conventions, workshops, and certification programs.
• Support key commercial launches, flagship store openings, and strategic regional projects.
• Encourage best practice exchange and collaboration across countries within the region.
• Collaborate with headquarters and regional teams to design and adapt education materials, learning journeys, and digital learning solutions.
• Regularly assess learning outcomes and innovate teaching methods including digital, blended, social, and experiential learning techniques.
• Guarantee that educational content reflects current brand priorities and latest product innovations.
• Administer and track the regional education budget, optimizing the allocation of resources.
• Utilize retail applications, learning platforms, and dashboards to monitor key performance indicators for both business and education.
• Generate quarterly educational action plans informed by performance metrics and changing market needs.
• Measure learning completions, certification achievements, coaching impact, and return on investment from education programs.
• Conduct competitive benchmarking and disseminate insights to regional and global stakeholders.

Candidate Profile

• At least 7 to 10 years of professional experience in retail education specifically within luxury retail, beauty, fragrance, cosmetics, or fast-moving consumer goods sectors.
• Track record of managing education strategies across multiple countries or regions.
• Deep understanding of retail operations along with the commercial factors influencing business success.
• Experienced in leading, coaching, and growing education teams spread across different markets.