Director of Content

About the Company

Tower 28 is a beauty brand focused on making products and messaging that feel approachable, inclusive, and kind to sensitive skin. The brand combines quality and performance with a playful, modern point of view, while staying committed to clean, non-toxic, vegan, and cruelty-free standards.

Role Overview

The Director of Content will shape the editorial direction, content structure, social output, and performance improvement of Tower 28’s content across owned and earned channels, including social, digital, and creator-led touchpoints. The role owns the content calendar from start to finish, turning brand and product priorities into a consistent stream of storytelling that strengthens affinity and supports conversion. It also manages creators, UGC, and internal production partners to maintain high-volume output without losing brand consistency. The ideal candidate is highly creative, strong in editorial thinking, experienced with production schedules and budgets, and deeply familiar with platform trends and content analytics.

This position also drives the brand story across platforms and campaigns, helping increase cultural relevance, community connection, paid media impact, and direct commerce results.

Key Responsibilities

• Lead the content vision, narrative direction, and editorial plan across all owned channels, including social, digital, email/SMS, and the website, making sure each asset supports brand and business goals in both copy and visual execution.
• Define content pillars, story arcs, and major campaign moments that connect with product launches and brand initiatives.
• Write and guide messaging across consumer touchpoints such as campaign copy, product descriptions, social captions, paid media creative, and email content.
• Own the always-on content calendar and balance product education, brand storytelling, community engagement, and trend- or culture-led moments.
• Monitor shifts in platforms, formats, and emerging channels, and update the content approach quickly to keep the brand relevant and competitive.
• Direct a high-volume production workflow by planning and overseeing shoots from idea development through final edit.
• Work with the creative team on visual direction so content stays true to brand identity while also fitting platform-specific best practices.
• Create scalable systems, templates, series, and content franchises that reduce production effort while keeping output fresh.
• Source, brief, and manage creator and UGC collaborations that deliver authentic content, strong performance, and broader organic reach.
• Track and report on content results, including engagement, reach, conversion, and growth across channels.
• Use a test-and-learn approach to formats, hooks, and channels, scaling what works and stopping what does not.
• Collaborate with Paid Media and Growth teams to spot organic content with paid media potential and identify paid learnings that can inform organic content.
• Partner with Brand Marketing, Product Development, and Sales so launches, campaigns, and retail moments are supported with the right content assets at the right time.
• Serve as the main content contact for retail and event teams, turning launches, activations, and in-person moments into content that can be used across social and digital channels.
• Bring the content perspective into company-wide planning and identify where platform realities or content capabilities should influence broader marketing decisions.
• Lead, coach, and support content creators, editors, and coordinators by setting priorities and building a culture that values speed and creativity.
• Develop workflows and operating processes that help the content team grow output without sacrificing quality or leading to burnout.

Qualifications

• A bachelor’s degree is required.
• 7 to 9 years of full-time experience in social media or marketing roles.
• Strong interest in helping brands scale their social presence in a fast-moving environment.
• Excellent written and verbal communication skills with the ability to tell engaging stories across different channels and contexts.
• A creative approach with enthusiasm for brainstorming new ways to express the brand.
• Proven ability to grow brand awareness, engagement, and community through content.
• Strong interest in consumer behavior and cultural trends.
• Ability to think strategically while still staying hands-on and execution-focused.
• Comfort with uncertainty and changing priorities.
• Prior people management experience is preferred, including work with associates, coordinators, or interns.
• Strong collaboration skills and a team-first mindset.

Personal Attributes

• Resourceful and proactive, with a willingness to try new approaches and think outside the box.
• Shows accountability and a positive attitude when facing obstacles.
• Comfortable using analysis and problem-solving to drive decisions.
• Calm under pressure, emotionally intelligent, and able to influence others effectively.
• A collaborative leader who can work well in a high-change, fast-paced growth environment.

Compensation and Benefits

• Compensation is listed at $145,000 to $165,000 per year, depending on experience.
• Benefits include medical, dental, and vision coverage.
• Time off includes holidays, vacation, and sick leave.
• Additional schedule perks include Summer Fridays and a quiet week between Christmas and New Year’s.

Additional Information

This is a full-time, on-site role based in Los Angeles, CA.