Digital Performance Coordinator

About Journey Beyond

Journey Beyond stands as Australia's premier experiential tourism organization, operating 20 diverse brands across Australia and New Zealand. Their offerings connect guests intimately with the land and with one another. With headquarters in Adelaide, the company was established in 2016 and includes renowned experiences such as iconic train journeys The Ghan, Indian Pacific, Great Southern and The Overland; luxury small-group tours with Outback Spirit; eco-lodges like Sal Salis Ningaloo Reef; various aquatic adventures; Melbourne's Skydeck and Eureka 89; Vintage Rail Journeys; and other unique travel and wildlife tours.

Role Summary

The Digital Performance Coordinator is based in Adelaide CBD and reports to the Digital Performance Manager. This role supports the digital marketing performance of Journey Beyond's extensive portfolio of tourism brands. The position entails assisting with the planning, execution, and optimization of paid social, paid search, and digital campaigns, alongside other broader digital marketing initiatives within the Group Marketing & Communications team.

Key Responsibilities

• Create engaging content tailored for digital performance marketing channels.
• Help develop and manage digital campaigns on platforms such as Google Ads, Meta Ads, YouTube, Display Programmatic, and other relevant tools.
• Support the establishment of an integrated customer lifecycle journey across all digital performance outlets.
• Assist with targeting strategies, bidding, budgeting, and creative tests to enhance campaign results.
• Partner with internal teams on ad creatives, visuals, and landing page designs to boost user engagement and conversion rates.
• Track and analyze campaign metrics via Meta Ads Manager, Google Analytics, and Google Ads reports.
• Provide routine reporting on performance data, insights, and emerging trends weekly and monthly.
• Conduct A/B testing and implement data-driven recommendations based on findings.
• Offer website and project support as required in collaboration with the wider Digital & UX group.

Candidate Profile

• Applicants should hold a degree in Marketing, Communications, or related fields.
• Possess at least one year of professional experience in digital marketing or digital media.
• Have a clear understanding of digital performance metrics and campaign effectiveness.
• Experience utilizing Meta platforms, Google Ads, and Google Analytics is highly advantageous.
• Exhibit strong analytical prowess and meticulous reporting capabilities.
• Demonstrate excellent organizational, time management, collaborative communication, and interpersonal skills to build and sustain internal and external relationships.
• Have a solid understanding of brand guidelines and consistently uphold them across digital channels.
• Keep a keen interest in learning, innovation, and leveraging data to drive impactful marketing results tailored to each unique brand.

Benefits Offered

• Attractive discounts on Journey Beyond's travel experiences and merchandise.
• Access to study assistance schemes.
• Employee referral programs.
• Parental leave benefits and purchased leave options.
• Discounted private health insurance.
• Employee assistance services for wellbeing.
• Flexible work environment arrangements.

Additional Information

Successful candidates must submit a valid National Police Clearance. A pre-employment medical examination may be required during the recruitment process.