Digital Marketing Executive

Role Overview

As a Digital Marketing Executive, you will be responsible for overseeing and managing the company’s digital presence across multiple platforms and campaigns. Your primary duties include handling owned media channels such as websites, mobile applications, and CRM/email tools; creating compelling digital content tailored for varied digital platforms; and leading marketing initiatives across social media, search engine marketing, display advertising, and programmatic campaigns.

Key Responsibilities

• Oversee the maintenance and management of company-owned digital assets, including websites, mobile apps, and email or CRM systems.
• Develop and guide the production of engaging digital content suitable for diverse online platforms.
• Coordinate and manage social media marketing efforts to enhance brand visibility and engagement.
• Implement and supervise digital advertising campaigns encompassing SEM, display ads, social media promotions, and programmatic advertising.
• Drive and optimize search engine optimization (SEO) strategies and campaigns to improve online presence.