Digital Marketing Executive

Role Overview

This position is for a Digital Marketing Executive with a client of Job Join HR Consultants in Ludhiana. The role focuses on managing online marketing spend, tracking campaign outcomes, and turning performance data into useful action points.

Core Responsibilities

You will be responsible for keeping campaign expenses within plan, estimating monthly costs, and identifying any mismatches during reconciliation. The role also involves studying competitor advertising activity to support better campaign decisions.

In addition, you will build monthly spending forecasts for social media campaigns using traffic patterns, market trends, and conversion performance. You will track campaign results using tools such as Meta Business Suite and Google Analytics, then compile dashboards and present findings with clear insights and analysis.

Candidate Profile

Applicants should be graduates. Experience or familiarity with the textile industry is preferred.

Compensation

The expected salary range is INR 3,00,000 to INR 5,00,000 per year.