Digital Content & Growth Manager

About the Role

The Digital Content & Growth Manager spearheads the development and implementation of a comprehensive content strategy designed to enhance brand visibility, generate demand, boost customer engagement, and fuel business expansion through digital platforms. This multifaceted role blends content planning, creative development, paid media backing, SEO/GEO optimization, AI-driven content, and data analytics to produce quantifiable marketing outcomes. Collaborating closely with various teams including Growth, Brand, Product Marketing, Paid Media, Social Media, and external agencies, the manager ensures strategic alignment, maximizes content discoverability, and continuously refines efforts grounded in performance data.

Key Responsibilities

• Create and execute an integrated content strategy that supports business goals across multiple digital channels.
• Maintain detailed campaign content plans aligned with demand generation and customer journey phases.
• Oversee all stages of content creation, editing, production, and publishing, ensuring message consistency throughout marketing initiatives.
• Coordinate timely content delivery to align with campaign schedules.
• Develop creative strategies and assets, including static and video materials, to underpin paid acquisition efforts.
• Collaborate with designers, agencies, and stakeholders and establish A/B testing frameworks and refresh plans to avoid creative stagnation.
• Work in conjunction with the Organic Growth Manager to implement an SEO, GEO, and AI content roadmap optimizing for search engines and AI discovery platforms.
• Continuously analyze content performance metrics, identify improvement opportunities, and recommend data-driven adjustments to enhance campaign effectiveness and customer engagement.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related fields.
• More than six years of experience in content marketing, digital marketing, or growth marketing roles.
• Proven ability in managing cross-channel integrated content campaigns.
• Excellent copywriting, editing, and storytelling skills.
• Expertise in creating paid advertising creatives for digital marketing campaigns.
• Strong knowledge of SEO best practices and content optimization techniques.
• Familiarity with AI-assisted content creation and optimizing for AI-driven search.
• Competence in content analytics and marketing performance tools.
• Skilled in managing multiple projects and stakeholders under fast-paced conditions.

About Study Group

Study Group is a prominent international education provider committed to empowering students worldwide to achieve their full potential. Leveraging partnerships with universities, Study Group offers a diverse array of face-to-face, online, and hybrid educational programs. Their global office network and university collaborations provide comprehensive support to students. Their digital platform, Insendi, delivers cutting-edge and user-friendly online learning experiences using advanced digital technologies.

Organisational Compliance

The company maintains rigorous safeguarding standards to ensure the best outcomes for students. Successful candidates will undergo various verifications including country-specific criminal background checks, two reference checks, identity and work eligibility validation, and education verification. Study Group fosters an inclusive workplace, offering equal opportunities irrespective of race, gender, religion, nationality, or other characteristics. Candidate information will be handled confidentially following the company's Privacy Policy.