Demand & Campaigns Lead, EMEA

About Notion

Notion is a collaborative AI workspace designed to unify knowledge, projects, meetings, and AI tools in one platform, enhancing team productivity and clarity. Serving millions worldwide, Notion values craftsmanship, human-centric work, and aims to reshape collaboration through AI innovation.

Role Overview

We are seeking an outstanding marketing leader to spearhead our growth efforts across the EMEA region. In this role, you will oversee a diverse team of marketers specializing in digital, demand generation, content creation, and campaign execution, owning the entire process that transforms regional messaging into tangible pipeline and revenue growth.

Key Responsibilities

• Lead, mentor, and expand a high-performing marketing team across multiple disciplines, fostering a culture prioritizing craftsmanship, speed, and accountability.
• Develop and maintain compelling content and campaign narratives based on authentic customer challenges and outcomes, creating reusable content frameworks and assets adaptable across different channels and markets.
• Manage regional demand generation efforts for both self-serve and sales-assisted segments, implementing repeatable programs with clear positioning and metrics linked directly to business impact.
• Coordinate market-specific launches and flagship campaigns by translating global messaging into localized materials, ensuring alignment of cross-functional plans and resource deployment across EMEA.
• Collaborate with Country Marketing, Storytelling, Sales, and Product Marketing teams to guarantee consistent messaging and proof points across all markets.
• Integrate AI-driven workflows to enhance research, content drafting, localization, and asset iteration processes, setting a leading example for the marketing team.
• Continuously analyze funnel data, customer feedback, and business metrics to refine strategies, content, and campaigns, reporting results and advocating adjustments as necessary.

Qualifications and Experience

• Over 12 years of experience in B2B marketing, with significant responsibility for content strategy and demand generation within SaaS environments.
• Demonstrated expertise in leading and developing multi-disciplinary marketing teams, capable of managing ambiguity and hiring for high-quality output.
• Mastery in crafting impactful narratives and scalable content toolkits driven by deep customer empathy.
• Hands-on proficiency in demand generation tactics, including paid media, email marketing, webinars, and outbound campaigns, with strong abilities in funnel analysis and revenue attribution.
• Active use and integration of AI tools to streamline marketing workflows and accelerate team output.
• Extensive experience managing multi-market campaigns in EMEA, appreciating localization, cultural differences, and market-specific go-to-market strategies.
• Strong cross-functional collaboration skills to align global and regional stakeholders across various departments.

Desirable Skills

• Familiarity with Notion as a user.
• Business proficiency in French or German languages.
• Experience with freemium business models.

Additional Information

Applicants agree to data processing as per Notion’s Global Recruiting Privacy Policy upon submission. We value intellectual curiosity and expect team members to embrace AI as a collaborative tool rather than a novelty. Notion is an equal opportunity employer that actively encourages applications from diverse backgrounds and provides accommodations during recruitment for candidates with disabilities or criminal histories, in line with laws.