Copywriter

Role Overview

This position involves producing compelling, high-quality content aimed at aiding customers in making well-informed purchase decisions while enhancing brand awareness, customer interaction, and conversion rates. The successful candidate will be an experienced writer skilled in search optimization, content planning, understanding user intent, and keeping pace with evolving digital discovery methods. Collaboration with SEO analysts, merchants, subject matter experts, product teams, and branding groups is key to delivering content that effectively aligns customers with appropriate products and information.

Key Responsibilities

• Craft engaging, instructive, and SEO-friendly content for various digital channels including blogs, educational product materials, and customer-oriented guides.
• Formulate content strategies that enhance SEO effectiveness and support Generative Engine Optimization (GEO) to improve AI-driven search experiences.
• Conduct research on relevant topics, consumer requirements, search trends, and user intents to generate authoritative, relevant content.
• Work alongside SEO professionals, product specialists, merchants, and brand teams to maintain content accuracy and align output with organizational objectives.
• Optimize all content to increase visibility, boost engagement, and drive conversions on search engines and emerging discovery platforms.
• Implement SEO best practices, including keyword analysis, content structuring, metadata refinement, and strategic internal linking.
• Ensure consistent quality, tone, and branding across all published content.
• Utilize analytics and performance metrics to continuously refine content approaches and enhance organic search results.

Essential Qualifications

• A Bachelor's degree is mandatory.
• Excellent professional writing, editing, and storytelling capabilities.
• Proven experience in producing digital content optimized for search engines.
• Comprehensive understanding of SEO concepts, search intent, keyword tactics, and content optimization.
• Ability to simplify complex product details into engaging, consumer-friendly content.
• Strong research aptitude and meticulous attention to detail.
• Competency in collaborating with diverse teams effectively.

Desirable Qualifications

• Familiarity with Generative Engine Optimization (GEO) and AI-enhanced search mechanisms.
• Experience working with Adobe Experience Manager (AEM) or similar content management systems.
• Background in developing content tailored to e-commerce, retail, sports, fitness, or consumer products sectors.
• Knowledge of digital analytics tools and methods to evaluate content performance.