Business Operations Manager - Performance Advertising

Overview

Tencent, established in Shenzhen, China in 1998, is a technology-driven internet company dedicated to enriching user experiences and supporting enterprises' digital transformation. Our core values include Integrity, Proactivity, Collaboration, and Creativity as we strive to create value for users and leverage technology for good. Our growing international branch seeks ambitious professionals to aid our expansion by leveraging startup-like agility paired with the resources of a leading internet company.

Primary Goal

Lead the commercial expansion of Tencent's international performance advertising across APAC by fostering advertiser growth and publisher monetization, enhancing revenue streams, ecosystem efficiency, and scalable commercial solutions.

Key Responsibilities

• Formulate and implement commercialization strategies targeting key opportunities within APAC markets.
• Accelerate growth of advertiser spending and publisher inventory monetization, achieving revenue and efficiency targets.
• Develop scalable solutions informed by customer insights for advertisers and publishers.
• Collaborate with product and engineering teams to upgrade platform functionality and develop replicable industry solutions.
• Work alongside sales teams to execute strategies to acquire customers on both advertiser and publisher sides.
• Facilitate opportunity evaluation, solution design, and deal closure to enhance conversion rates and regional expansion.
• Oversee the full client lifecycle for advertisers and publishers throughout APAC ensuring successful monetization.
• Drive continuous performance improvements through product uptake, optimization strategies, and operational assistance to deliver business value and platform growth.

Qualifications and Experience

• At least 5 years of professional experience in performance advertising, advertising technology, commercialization, client solutions, or growth-driven operations. Experience with DSP, SSP, ad networks, or mobile performance advertising is highly desirable.
• Comprehensive knowledge of the digital advertising environment, including demand-side campaign management and supply-side monetization metrics like yield and eCPM.
• Familiarity with performance-oriented advertising models and optimization techniques.
• Analytical thinker with strong problem-solving skills and the ability to convert data into strategic business decisions.
• Excellent communication, collaboration, and project execution capabilities.
• Self-driven with proven ability to maintain high ownership and work independently in fast-moving environments.
• Bilingual proficiency in English and Mandarin to efficiently interact with headquarters and international teams.
• Willingness and capacity to manage activities across various time zones and undertake regional travel as required.
• Flexibility in adapting to ambiguity and shifting priorities.
• An entrepreneurial spirit focused on action, meaningful impact, and scalable outcomes.