Brand Manager

About the Role

We are looking for a Brand Manager to take charge of marketing strategy and brand development for Sony AATH based in Kolkata. This role focuses on expanding market share, achieving GRP and advertising revenue goals, and boosting audience interaction. The ideal candidate will skillfully balance innovative, consumer-first initiatives with revenue objectives and collaborate effectively with teams including Programming, OAP, Sales, and Distribution, as well as with external partners.

Key Responsibilities

• Enhance brand recognition and health of Sony AATH through well-planned consumer and trade marketing campaigns across social media, email, and other platforms.
• Support sales and distribution to elevate brand perception and market footprint.
• Assist advertising sales by creating integrated marketing solutions with the sales team, monitoring revenue, and making strategic adjustments to meet sales targets.
• Lead marketing efforts for new show launches employing social media, barter partnerships, PR, and strategic alliances, tracking and optimizing campaign outcomes for greater reach and engagement.
• Ensure alignment of marketing campaigns with channel viewership targets and forecast campaign impacts on GRP metrics.
• Drive operational innovation by encouraging team members to initiate at least one new project quarterly and optimize marketing spend while retaining campaign effectiveness.

Performance Metrics

• Deliver two to three sales support initiatives.
• Implement over five distribution-focused projects.
• Improve brand perception benchmarks.
• Meet or exceed revenue targets.
• Enhance launch-week slot reach by 20%.
• Increase social media reach and engagement by 15% annually.
• Secure three key barter agreements and more than fifteen strategic partnerships.
• Achieve targeted average channel GRPs consistently.

Required Skills and Competencies

• Strategic and commercial insight with creative thinking.
• Strong stakeholder liaison and collaborative skills.
• Problem-solving aptitude and effective project execution.
• Excellent communication and presentation capabilities.
• Marketing strategy formulation, consumer behavior insights, and data-informed decision-making.
• Proficiency in media planning, on-air promotions, budget administration, and ROI assessment.

Why Join Sony Pictures Networks India?

As part of a major media and entertainment group, our network includes 28 premium TV channels across various genres and formats, digital platforms, and international presence. With over 700 million viewers in India and availability in over 150 countries, Sony Pictures Networks India is a recognized leading employer, honored with multiple awards for workplace culture, inclusivity, and employee engagement. We are proud of our 30 years in the industry and continually strive for excellence and innovation in media.