Assistant Director - Marketing & Game Presentation

About UMass Amherst

The University of Massachusetts Amherst, established in 1863, is a prominent public land-grant research institution located on a 1,450-acre campus in Western Massachusetts. It offers a broad range of undergraduate, graduate, and professional degrees across 10 schools and colleges with over 100 majors. UMass Amherst fosters a diverse, inclusive, and equitable environment dedicated to academic excellence and addressing global challenges through innovation and knowledge sharing.

Job Summary

The Assistant Director for Marketing & Game Presentation collaborates closely with the Senior Associate Director of Athletics for Marketing, Sales, and Fan Experience to manage all facets of athletic sales, marketing, and promotions. This role emphasizes compliance with NCAA, Conference, University, state, and federal regulations and laws. The position involves crafting and executing sales, marketing, and promotional strategies to boost attendance and ticket revenue, particularly focusing on sports such as football, men's and women's basketball, ice hockey, and men's lacrosse. Additionally, the role oversees game presentation aspects, including entertainment coordination and community outreach efforts targeting group ticket sales.

Key Responsibilities

• Support execution of departmental sales plans to enhance attendance and ticket sales revenue.
• Coordinate with Student Affairs and Campus Life on student attendance programs for collegiate games and events.
• Manage relationships and sponsorship activation activities with third-party media rights holders.
• Build and maintain community partnerships with youth sports leagues, scouts, and schools to support group sales initiatives.
• Assist in developing and implementing marketing strategies and advertising campaigns aimed at increasing ticket sales and event attendance.
• Collaborate with communications teams to produce social media and website materials focused on ticket promotion.
• Develop and oversee game day operations, including scripting in-game activities, directing cheerleaders, pep band, and entertainment elements.
• Recruit, supervise, and manage game day staff including video board operators, music production, announcers, student workers, and mascots.
• Ensure marketing and sales video content complies with institutional and NCAA standards.
• Facilitate logistics for pre-game and halftime events, including coordination of giveaways and promotional activities.
• Oversee mascot program management including training and scheduling.
• Partner with Marching Band and Cheerleading supervisors to align game day promotions and support.
• Participate in creation and distribution of collateral materials for season and group ticket sales campaigns.
• Maintain compliance with all applicable laws, regulations, and university policies including PCI compliance, cash handling, and FERPA confidentiality.
• Stay informed on industry trends through professional development opportunities.
• Perform additional duties as assigned.

Qualifications & Experience

• Bachelor's degree in sports management, athletic administration, business administration, marketing, or a related field.
• Minimum of two years of relevant professional experience.
• Proficient with word processing and spreadsheet software.
• Excellent interpersonal, communication, and organizational skills.
• Ability to effectively collaborate with diverse teams and stakeholders.
• Flexible availability to work during evenings, weekends, and holidays.

Preferred Skills

• Experience in Division I intercollegiate marketing or sales or professional sports.
• Understanding of NCAA regulations and compliance requirements.

Work Conditions and Schedule

Work is mainly performed indoors within an office or university environment, requiring minimal physical activity. The work schedule includes varied shifts such as nights, weekends, and holidays.