Admissions Officer - Sales & Marketing

Role Overview

As an Admissions Officer specializing in Sales & Marketing, your primary responsibility is to generate admissions for the organization through diverse outreach methods. This involves organizing Above the Line (ATL) and Below the Line (BTL) marketing events including seminars at schools, open sessions in town centers, and residential areas. Your role contributes directly to meeting organizational targets by proactively engaging with educational institutions, conducting home visits to counsel prospects, and fostering relationships with local tuition tutors.

Primary Duties

• Drive student enrollment by conducting both ATL and BTL marketing activities such as educational seminars and open events.
• Engage with school principals, coordinators, and management through regular visits to expand business collaborations.
• Provide excellent customer counseling during home visits to students and their parents, facilitating admission closure.
• Identify and leverage potential business opportunities by networking with tuition teachers in the local area.
• Strictly comply with internal processes and regulatory requirements.

Required Skills and Attributes

• Strong capacity to manage customer interactions empathetically and patiently.
• Skilled in sales persuasion and negotiation.
• Excellent networking and presentation capabilities necessary to carry out impactful seminars.
• Proficient in Microsoft Office, email communication, and comfortable using sales/service software.
• Fluency in English and the regional language is essential.
• Willingness and comfort with regular travel and public speaking engagements.

Key Attitudinal Qualities

• Strong customer focus.
• Sense of ownership and accountability for tasks and targets.
• Result-driven mindset.
• Emotional intelligence conducive for effective teamwork.

Educational Background and Experience

• Minimum of a bachelor's degree is mandatory.
• Preferred qualifications include B.Tech, MBA, or Masters in Psychology or Education.
• Prior experience in educational or career counseling is advantageous.
• Experience in B2C sales across different sectors is required.

Key Interactions

• External: Students, parents, schools, ATL and BTL partners, and vendors.
• Internal: Academic and non-academic branch teams, regional student support centers, and sales and operations teams.