Social Media Strategist

About the Role

We are looking for a Social Media Strategist to create and expand a personality-driven social media presence from scratch. This role is comprehensive and hands-on, encompassing strategy development, account setup, content planning and management, publishing, audience engagement, and performance improvement across Instagram and TikTok platforms.

You will collaborate closely with the founder to shape a unique online identity and transform it into a highly engaging social profile.

Key Responsibilities

• Establish and launch Instagram and TikTok channels starting from zero followers, including setting positioning, tone, content themes, visual style, and overall channel strategy.
• Formulate and implement an organic growth plan aimed at maximizing reach, engagement, follower acquisition, and building a sustainable audience base.
• Design viral campaign ideas, social-first stories, and replicable content formats that cement a distinctive and recognizable online persona.
• Oversee the end-to-end content process: research, idea generation, scripting, calendar creation, production coordination, approvals, publishing, and ongoing optimization.
• Leverage platform analytics, audience insights, engagement and retention metrics to steer creative choices and enhance performance.
• Handle daily community interactions and coordinate activities with the founder and creative collaborators.

Candidate Requirements

• Proven track record in starting and organically growing Instagram and TikTok accounts from zero or near-zero followers.
• A robust portfolio showcasing viral, culturally impactful social content backed by measurable growth achievements.
• In-depth knowledge of Instagram and TikTok algorithms, audience engagement patterns, content discoverability, retention tactics, and organic growth strategies.
• Strong skills in creative strategy and storytelling tailored for social media, able to transform individual personalities into engaging, repeatable content.
• Hands-on experience managing all facets of social media, including strategy, content development, production, publishing, analytics, and community interaction.
• Excellent project management and teamwork abilities to collaborate effectively with the founder and creative partners.
• Availability to work on Pacific Standard Time (PST) hours.

Preferred Qualifications

• Experience with creator-led brands, founders, entertainment ventures, personality-centric accounts, legal entities, or character-driven content is advantageous though not mandatory.