Social Media Content Creator

Overview

KASCO Developments is looking for an imaginative and data-driven Social Media Content Creator specializing in real estate development to enhance our digital brand presence across platforms.

Primary Responsibilities

• Create engaging, platform-specific short-form video content (such as Reels, TikToks, Shorts), graphics, and written material consistent with the company’s brand style.
• Develop and manage a monthly social media content calendar to ensure steady and timely postings.
• Engage with the online community by monitoring interactions, responding to comments and messages, and fostering a lively digital community.
• Keep up-to-date with social media trends, algorithm changes, and platform developments to refine the content strategy accordingly.
• Analyze performance data including engagement, reach, and click-through rates to continuously improve content impact.
• Collaborate with the wider marketing team to ensure social content supports overall marketing campaigns and product launches.

Candidate Requirements

• Minimum of three years of experience as a social media content creator or related role, preferably with a portfolio in real estate development.
• Proficient in Adobe Creative Suite (Premiere Pro, Photoshop), Canva, and social media management tools such as Buffer, Hootsuite, or Sprout.
• Skilled in mobile video production techniques including lighting and audio recording, comfortable using editing apps like CapCut.
• Excellent digital-focused copywriting skills capable of engaging diverse audiences.
• Ability to interpret social media analytics and apply insights to optimize content approaches.