Social Media Content Creator

About the role

MAXMEDIALAB is a premium full-service media agency headquartered in Alexandria, Sydney. Over the past 15 years, the agency has worked with globally recognised brands across media strategy, content production, brand experiences, talent, and communications.

In this position, you will report to the Head of Innovation and take ownership of producing social-first video content for both MAXNETWORK brands and MAXMEDIALAB client accounts. The role is hands-on and covers the full creative process, from ideation through to filming, editing, and design.

You will be expected to create short-form native content for platforms such as TikTok, Instagram, and YouTube, with a strong emphasis on originality, cultural relevance, and content that genuinely connects with audiences. The ideal person brings a sharp visual sensibility, a love for storytelling, and the instinct to spot what will capture attention and drive engagement.

Key responsibilities

• Plan and deliver videos for Instagram, TikTok, and YouTube Shorts, including low-fi pieces, interviews, trend-based content, voiceovers, and on-camera or behind-the-camera work where needed.
• Contribute and execute weekly content ideas with the social team, supporting always-on activity tied to content pillars.
• Work with the wider marketing, social, and influencer teams to shape campaign and launch moments in a fresh and future-facing way.
• Create platform-specific content with an understanding of how to tailor work for organic and paid performance when required.
• Own content production from concept development to shooting, editing, and final delivery, including trend-led posts, polished series, and partnership content.
• Produce static and motion-based social assets such as carousels, stories, thumbnails, text overlays, and light motion graphics for premium brand standards.
• Collaborate closely with the social team to develop creative ideas that feel unexpected while staying true to brand voice and current culture.
• Track emerging cultural trends and adapt them quickly to suit each brand’s tone and visual style.
• Edit with strong attention to pacing, tone, visuals, motion, and graphic treatment.
• Find trending audio that is cleared for commercial use.
• Bring an experimental mindset and help push creative boundaries for premium lifestyle content.
• Capture behind-the-scenes material at events such as shoots, launches, retail activations, and similar brand moments, then adapt it for the relevant platform.
• Support scripting and copywriting when needed so the content communicates the intended message effectively.

Requirements

• At least 2 to 4 years of experience in content creation or social media, ideally within an agency environment.
• Advanced editing ability across CapCut, Instagram native editing tools, Adobe Premiere Pro, the Adobe Creative Suite, and Canva, along with comfort shooting on both mobile and camera.
• Strong graphic design capability, including typography, layout, and visual composition, with working knowledge of Photoshop, Illustrator, and Canva.
• A strong grasp of current trends, emerging trends, and the elements that make content perform.
• Deep interest in the arts and an understanding of how different creative disciplines influence digital content.
• A confident, collaborative mindset with high energy, humility, and a clear creative perspective.
• Audience-focused thinking, with an understanding of communities and brand-audience interaction.
• Passion for storytelling, style, and expressing ideas through visual identity.
• A portfolio or reel that demonstrates range across brands, formats, and design work.

How to apply

Applicants should send a CV along with a short social video made for MAXMEDIALAB. The creative brief is open, but the submission should be trend-led, shareable, and something you would pitch for the agency’s channels.

Work environment

This is an onsite role based in Alexandria, Sydney. The team culture is collaborative, with a strong focus on detail and opportunities for growth.

Company highlights

You will be working with highly recognised premium brands and joining a studio environment that values creative quality and collaboration.