Social Growth Lead

About the Role

We are looking to recruit a Social Media Strategist responsible for establishing and expanding a personality-driven social media presence from inception. This role is hands-on and covers the entire spectrum from strategy creation to execution across Instagram and TikTok platforms.

Key Responsibilities

• Set up and launch Instagram and TikTok accounts starting from scratch, including defining positioning, tone, content themes, visual style, and channel-specific strategies.
• Plan and implement organic growth tactics focusing on increasing reach, engagement, follower base, and sustaining long-term audience development.
• Create viral and socially relevant campaign ideas, stories, and repeatable content formats that build a distinctive online personality.
• Oversee content workflow including research, brainstorming, scripting, scheduling, production coordination, approvals, posting, and ongoing optimization.
• Analyze platform data such as analytics, audience insights, watch time, retention, and engagement to inform creative decisions and enhance performance.
• Handle daily community engagement and collaborate closely with the founder and other creative partners.

Requirements

• Demonstrated track record of launching and growing Instagram and TikTok accounts organically from a minimal or zero follower base.
• A portfolio showcasing viral or culturally impactful content coupled with quantifiable growth achievements.
• Comprehensive knowledge of Instagram and TikTok algorithms, audience patterns, retention, discovery, engagement, and organic growth techniques.
• Strong skills in social media strategy and storytelling geared towards personality building and content repeatability.
• Direct experience managing all social media functions including strategy, content development, production, publication, analytics, and community interaction.
• Excellent project management and teamwork capabilities with the ability to collaborate effectively with founders and creative teams.
• Availability to work during Pacific Standard Time hours.

Preferred Qualifications

• Experience working with creator-centric brands, founders, entertainment entities, personality-driven channels, legal industries, or character-based content is a plus but not mandatory.