SEO Specialist

About the Role

We are seeking a seasoned SEO Specialist to enhance our company's online presence, boost organic traffic, and secure quality B2B leads. The successful candidate will craft and execute SEO strategies aimed at elevating our digital footprint, improving website rankings, and establishing the company as a premier provider of out-of-home (OOH) advertising solutions.

Key Responsibilities

• Design and apply detailed on-page, off-page, and technical SEO strategies.
• Perform keyword research targeting OOH advertising, outdoor media, transit advertising, digital billboards, and related industry-specific terms.
• Enhance website structure including URLs, metadata, schema markups, and internal link architecture.
• Continuously monitor website health and enhance crawlability.
• Optimize landing pages to improve search rankings and user engagement.
• Collaborate with developers to troubleshoot technical SEO challenges.
• Boost website speed, Core Web Vitals, mobile responsiveness, and overall performance.
• Ensure accurate indexing of all website pages.
• Work with content and creative teams to develop SEO-optimized content, including blogs, case studies, service pages, city-specific pages, and campaign portfolios.
• Propose content themes based on keyword insights and industry trends.
• Manage local SEO efforts such as optimizing Google Business Profiles and enhancing local search visibility across office locations.
• Handle local citations and directory listings.
• Implement ethical link-building methods to secure high-quality backlinks.
• Monitor backlink profiles to eliminate harmful links.
• Identify guest posting and digital public relations opportunities.
• Track keyword positions, organic traffic, and conversion metrics regularly.
• Utilize Google Analytics, Google Search Console, and other SEO tools for performance analysis.
• Prepare monthly SEO performance reports with actionable insights.
• Monitor competitor SEO activities and keep abreast of market developments.
• Collaborate closely with Digital Marketing, Sales, Business Development, and Design teams.
• Support lead generation initiatives via SEO-focused campaigns.
• Coordinate with external SEO agencies and technical teams as needed.

Required Skills

• Comprehensive expertise in on-page, off-page, and technical SEO practices.
• Proficiency in keyword analysis and competitor research.
• Experience using Google Analytics 4 (GA4) and Google Search Console.
• Knowledgeable about Google Tag Manager.
• Familiar with WordPress or similar content management systems.
• Experienced with SEO tools like SEMrush, Ahrefs, Moz, or Screaming Frog.
• Understanding of HTML, CSS, JavaScript, and website architecture.
• Strong analytical skills coupled with effective reporting capabilities.
• Excellent communication skills, both verbal and written.

Preferred Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Computer Science or related discipline.
• Possession of Google SEO or Digital Marketing certifications is advantageous.
• 3 to 6 years of relevant SEO experience.
• Prior exposure to Advertising, Media, OOH, or B2B Services is a plus.