Senior PPC Specialist

Overview

A partner company based in Saudi Arabia is seeking an experienced Senior PPC Specialist to lead paid media initiatives targeting growth for home services sectors. This fully remote role demands strategic ownership of Google Ads campaigns across Search, Display, and Shopping channels, with an emphasis on Google Local Services Ads. The position combines strategic planning, daily optimization, testing, budget control, and performance analysis focused on tracking qualified leads, booked appointments, return on ad spend (ROAS), and cost per acquisition.

Key Responsibilities

• Lead end-to-end management and optimization of Google Ads campaigns, including account setup, campaign design, and ongoing refinements.
• Oversee management of Google Local Services Ads profiles, controlling budgets, bids, and lead quality while ensuring compliance with Google Guaranteed or Screened certifications.
• Design and execute Meta advertising campaigns on platforms like Facebook and Instagram to augment paid media efforts.
• Implement structured A/B testing for ad creatives, target audiences, landing pages, and other variables to maximize campaign effectiveness.
• Supervise budget allocation and monitor real-time performance metrics to safeguard ROAS and reduce cost per lead.
• Analyze the complete customer acquisition funnel connecting ad campaigns to tangible business outcomes such as qualified leads and booked jobs.
• Generate comprehensive performance reports for internal teams and clients to maintain transparency.
• Collaborate cross-functionally with marketing teams to refine offers, landing pages, and lead follow-up strategies to improve acquisition efforts.
• Apply specialized knowledge of home services industries including seasonality, geographic targeting, and call tracking for optimized campaign planning.
• Simultaneously manage multiple client accounts with high standards of communication, accuracy, and delivery.

Qualifications and Requirements

• Minimum of 5 years hands-on experience in paid search marketing with proven authority over PPC strategy and execution.
• Substantial background managing Google Ads campaigns across Search, Display, and Shopping platforms.
• Practical experience managing Google Local Services Ads specifically for local service companies or agency clients.
• Track record of improving ROAS and minimizing cost per lead, backed by measurable success stories.
• Strong grasp of PPC mechanics including campaign structure, bidding strategies, budget management, audience segmentation, and performance optimization.
• Ability to use data and business results to steer campaign decisions beyond just clicks and impressions.
• Proficient English communication skills, both written and oral.
• Experience thriving in agency environments, managing several client accounts concurrently.
• Exposure to paid media for home services industries such as HVAC, plumbing, electrical, roofing, and pest control is strongly preferred.
• Knowledge of Meta Ads on Facebook and Instagram is beneficial.
• Familiarity with CRM and marketing automation software like GoHighLevel is an advantage.
• Google Ads certification is an added benefit.
• Excellent analytical, organizational, communicative, and problem-solving abilities.
• Self-driven with capability to independently oversee performance and make prompt data-backed decisions.

Benefits

• Competitive monthly salary paid in US dollars.
• Ten paid vacation days annually, plus observance of U.S. federal holidays.
• Completely remote working arrangement.
• Opportunity for hands-on involvement in paid media strategies fostering growth for home services clients.
• Role combines strategic oversight with direct campaign management.
• Collaborative and merit-based work culture valuing measurable PPC results.
• Chance to influence paid media approaches and wider client growth programs.

Additional Information

This vacancy is handled by a hiring partner who manages the application and interview processes directly. The employer employs an AI-driven selection system for evaluating candidates impartially and efficiently. Final hiring decisions rest with the internal recruitment team. Candidates should be aware that their data will be processed in accordance with data protection laws and may be subject to AI assessment assistance, with human oversight ensuring fairness.