Senior Brand Manager

About the Role

Become a vital force in advancing a respected and purpose-driven brand portfolio to improve the well-being of New Zealanders. Join Essity as a Senior Brand Manager for New Zealand, where you will spearhead the growth of the Personal Care portfolio including Libra, TOM Organic, and TENA. This role combines strategic leadership with effective brand execution to enhance brand affinity and market success.

Key Responsibilities

• Lead the implementation of ANZ brand strategies tailored for the New Zealand market.
• Develop and execute locally relevant, insight-based shopper and brand activations.
• Increase brand equity, market penetration, and drive profitable growth.
• Discover growth opportunities using consumer, category, and market insights.
• Collaborate closely with Sales and Category teams to foster customer growth.
• Manage comprehensive marketing campaigns across retail and digital channels.
• Oversee the New Zealand commercial calendar and lead key initiatives.
• Coordinate with cross-functional teams to introduce and activate innovations in market.
• Analyze data and insights to formulate clear, actionable strategies.
• Administer A&P budgets to maximize return on investment.

Candidate Profile

• Over 8 years of experience in FMCG, preferably in Brand, Category, or Commercial roles.
• Ability to combine strategic thinking with effective execution.
• Strong commercial acumen with financial and analytical skills.
• Expertise in converting consumer and shopper insights into growth projects.
• Confident and collaborative leader adept at managing stakeholders in matrix structures.
• Capable of handling multiple brands and priorities simultaneously.
• Resilient and adaptable in fast-paced environments.
• Experience with retail dynamics and scan data tools (e.g., Circana) considered a plus.

Benefits and Perks

• Competitive remuneration package recognizing your expertise.
• Fully funded medical insurance through Wellbeing One Southern Cross, including free annual health checks and doctor visits.
• No-cost income protection, permanent disability, and life insurance coverage.
• Provision of free annual flu vaccinations, wellness days, and onsite parking.
• Access to learning and development opportunities for professional growth.

Additional Information

Essity is committed to fostering a purpose-driven environment focused on well-being and societal impact. Candidates who thrive in a collaborative, empowering, and diverse culture will find a rewarding career opportunity here.