Sales Director

About the Role

eMagine Solutions is conducting a confidential search for a Sales Director to represent a prominent European Food & Beverage brand operating in over 100 countries. The brand is rapidly expanding its presence in Saudi Arabia with a strategic partnership connected to the Public Investment Fund (PIF). This role offers a unique opportunity to take complete commercial leadership, influence at the board level, and build a lasting impact by shaping both strategy and execution to achieve growth at scale.

Key Responsibilities

• Full ownership of commercial Profit & Loss across multiple channels and regions, including revenue, margin, market share, and execution excellence.
• Develop and implement a 3 to 5-year commercial strategy focusing on channel mix, route-to-market, distributor approach, and geographic expansion throughout GCC, MENA, and globally.
• Lead business scaling efforts including market entry, channel diversification, distributor network restructuring, and category growth initiatives.
• Create and mentor a senior leadership team comprising Channel Heads for Modern Trade, General Trade, Export, and HORECA, establishing clear goals, regular review cadence, and succession plans.
• Manage key strategic partnerships and commercial relationships at the highest level with national key accounts, master distributors, and international collaborators.
• Design pricing strategies and trade investment plans such as trade spending, rebates, and promotional activities to balance margin protection with growth funding.
• Collaborate at the executive level with Marketing, Finance, Supply Chain, and Operations to align commercial decisions across functions including working capital, on-time delivery, capacity planning, and portfolio management.
• Represent the company externally in engagements with retailers, distributors, regulatory authorities, and industry bodies as a senior commercial leader.

Qualifications and Experience

• Bachelor’s degree in Business, Marketing, or related discipline; MBA is highly preferred.
• 12 to 15+ years of progressive commercial or sales leadership experience, particularly in FMCG or Food & Beverage sectors.
• A minimum of 5 to 7 years in Director or VP roles with comprehensive P&L responsibility.
• Demonstrated success in scaling multi-channel commercial organizations including Modern Trade, General Trade, HORECA, and Export sales, with experience in market entry or significant channel launches.
• Proven capacity to influence senior leadership teams and boards beyond traditional sales functions.
• Established networks with major GCC retailers, distributors, and trade channels.
• Experience managing senior leaders, such as heads or directors, as opposed to only individual contributors.
• Strong commercial and financial skills, including P&L oversight, evaluating trade-offs, and board-level reporting.
• Fluency in both Arabic and English languages is mandatory.

Additional Information

This position is exclusively recruited by eMagine Solutions. The role is based in Jeddah, Saudi Arabia and requires full onsite presence.

Keywords: Sales Director, Commercial Director, Head of Sales, VP Sales, FMCG, Food & Beverage, Consumer Goods, Saudi Arabia, GCC, MENA, Modern Trade, General Trade, HORECA, Export, Route to Market, Distributor Management, Key Accounts, Trade Marketing, Pricing Strategy, Revenue Growth, Margin Management, P&L Ownership, Leadership, Team Building, Strategic Partnerships, Market Entry, Growth Strategy, Arabic, English.