Product Marketer

About The Role

Clera, a rapidly expanding seed-stage startup in Berlin, is seeking a Product Marketer to work at the crossroads of product development and market engagement. This foundational marketing position involves translating frequent product updates into clear positioning, persuasive storytelling, and sales-ready resources, helping customers and prospects understand an evolving product and its marketplace.

The company offers a comprehensive, enterprise-level AI platform designed to facilitate secure integration and adoption of generative AI across organizations. With significant ARR growth and a streamlined high-performing team, this role promises high impact for someone who values initiative and ownership.

Responsibilities

• Develop and implement go-to-market strategies for key product launches across suitable channels.
• Convert product improvements into compelling narratives highlighting their importance for end users and buyers.
• Create and maintain differentiated product positioning targeting diverse buyer personas such as enterprise IT leaders and AI specialists.
• Produce clear product materials including comparison pages, feature summaries, one-pagers, and campaign guides.
• Engage directly with customers, analyze support tickets and sales conversations to uncover true user value.
• Support sales and customer success teams with messaging frameworks, collateral, and robust responses to complex questions about the product.
• Contribute to defining the enterprise AI category positioning as both market and product progress.
• Participate in product review sessions to stay aligned with ongoing developments and strategic rationale.
• Assist in public-facing demos and presentations when necessary.

Candidate Requirements

• At least 3 years of demonstrable experience in product marketing focused on launching software features or products.
• Track record of owning the complete product launch lifecycle, including multi-channel execution.
• Strong ability to articulate complex technical products simply for non-technical audiences.
• Exceptional written communication emphasizing clarity and the strategic use of visuals.
• Regular practice of customer research via direct conversations, support ticket analysis, and sales meeting participation.
• Excellent collaboration skills with cross-functional teams such as product, design, marketing, sales, and customer success.
• Experience developing and sustaining product positioning and tailored messaging frameworks for varied audience segments.
• Proactive ownership approach, addressing tasks end-to-end without needing detailed instructions.
• A cooperative and empathetic attitude toward colleagues and client-facing stakeholders.

Desirable Qualifications

• Routine use of AI tools for research, drafting, and synthesizing content.
• Comfortable speaking on camera or delivering demos in public settings.
• Experience marketing to or selling within the German enterprise IT sector (German Mittelstand).

Work Location & Conditions

This position requires onsite work in Berlin, Germany. Visa sponsorship is not offered; applicants must already have legal work authorization in Germany.

Compensation & Benefits

Salary information has not been disclosed. Candidates can anticipate a competitive package aligned with a high-growth, early-stage B2B SaaS startup within Berlin. Salary details will be provided throughout the interview process.