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Role overview

This is a remote-first opportunity for an experienced performance marketer in Ireland to take charge of paid acquisition for a portfolio of digital subscription products. The role is centered on planning, running, and improving Google Ads activity to support customer growth and business performance. You will work closely with product, data, and leadership stakeholders, and you’ll have the freedom to test ideas, refine campaigns, and make decisions backed by data.

The position suits someone who prefers a hands-on environment and wants to directly impact acquisition outcomes in a fast-moving setup.

Key responsibilities

Set up, launch, manage, and refine Google Ads campaigns for several B2C subscription offerings.
Track campaign health each day, including budget utilization, account status, and areas that need improvement.
Work to improve acquisition metrics such as CAC, CPL, CPA, ROAS, ROMI, and customer lifetime value.
Plan and run structured A/B tests across keywords, ad copy, bidding tactics, and landing pages.
Review performance data and coordinate with data specialists to strengthen tracking, attribution, reporting quality, and insight generation.
Keep up with changes to Google Ads features, policy updates, market trends, and best practices in paid acquisition.
Collaborate with leadership on growth plans, campaign direction, and scaling opportunities for successful channels.
Spot ways to increase efficiency, profitability, and long-term growth across paid marketing efforts.

Requirements

Practical, hands-on experience managing and improving Google Ads campaigns for B2C digital products.
Solid knowledge of paid acquisition strategy, campaign architecture, bidding methods, optimization approaches, and Google Ads policies.
Background working with subscription products, SaaS tools, AI-enabled products, mobile apps, or consumer-facing digital businesses.
Comfort with analyzing results and making decisions using Excel, Google Sheets, or SQL.
Experience optimizing for recurring revenue and customer lifetime value.
Strong attention to detail and a results-oriented approach to execution and testing.
Ability to work independently in a remote setting while staying aligned with cross-functional teams.
Fluent English communication skills.
Experience with Bing Ads, performance marketing teams, mobile growth, or analytics/attribution work is a plus.

Benefits

Fully remote role with the option to work from anywhere in Europe.
Chance to own high-impact paid acquisition initiatives.
Exposure to profitable digital products in SaaS, AI-driven solutions, and consumer applications.
Considerable autonomy and direct involvement in business growth.
Collaborative environment with experienced professionals across marketing, product, and data.
Opportunity to deepen expertise in performance marketing and subscription growth.
Fast-paced culture that values experimentation, innovation, and measurable outcomes.

Application and hiring process

This role is posted on behalf of a partner company, which handles applications and subsequent hiring steps. Applications are first reviewed through an AI-supported matching process designed to evaluate candidates fairly against the role’s core requirements. The strongest matches are forwarded to the hiring company, and their internal team manages interviews, assessments, and the final hiring decision.

Privacy notice

By applying, you consent to the processing of your personal data for candidate evaluation and sharing relevant details with the hiring employer. This is based on legitimate interest and pre-contractual measures under applicable data protection laws, including GDPR. You may exercise your rights to access, rectify, erase, or object at any time.

Artificial intelligence may be used to support parts of the recruitment workflow, such as reviewing applications, analyzing resumes, or checking for inconsistencies. These tools assist the recruitment team but do not replace human judgment. Final hiring decisions are always made by people.

PPC Specialist (Google Ads)