PPC & Paid Social Manager

Role Overview

We are seeking an experienced PPC & Paid Social Manager to oversee performance-driven advertising campaigns for a varied portfolio of global B2B and B2C clients. The position involves managing campaigns on platforms such as Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads, leveraging audience data and performance metrics to enhance outcomes. This role blends strategic planning, hands-on campaign building, conversion tracking, and compelling ad copy creation. Operating within a fast-paced digital marketing agency, candidates will benefit from opportunities to develop expertise across multiple sectors and expand leadership capabilities in paid media.

Key Responsibilities

• Design, initiate, manage, and optimize PPC and paid social campaigns on Google, Microsoft, Meta, and LinkedIn platforms.
• Create advertising strategies aligned with client goals, audience insights, and industry trends.
• Implement and maintain conversion tracking through Google Tag Manager for accurate campaign measurement and reporting.
• Produce persuasive, brand-consistent ad copy with excellent grammar and spelling.
• Understand campaign briefs thoroughly, ask clarifying questions, and translate needs into effective paid media executions.
• Track campaign results continuously to identify optimization possibilities and improve effectiveness.
• Handle multiple client projects simultaneously while ensuring superior organization and meeting deadlines.
• Work collaboratively with teams across paid media, SEO, creative, and other digital marketing areas to craft integrated strategies.
• Contribute to the growth and management of the paid media function, with potential leadership progression.
• Assist in sales presentations and proposals to communicate paid media plans to prospective clients.
• Investigate emerging advertising platforms like TikTok, Reddit, and programmatic channels when suitable.
• Develop streamlined processes for campaign setup, management, and optimization.

Candidate Requirements

• Minimum of 5 years' professional experience managing PPC campaigns, preferably within a digital marketing agency.
• Proficient hands-on experience with Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads platforms.
• Skilled in setting up conversion tracking using Google Tag Manager.
• Strong copywriting ability focused on performance and clarity with flawless English.
• Comprehensive understanding of advertising strategies, audience segmentation, and campaign optimization.
• Capability to work across various industries and with both B2B and B2C segments globally.
• Excellent organizational and time management skills to juggle multiple priorities.
• Confident communicator able to interpret briefs and collaborate with teams and clients.
• Fluency in English and comfort working in an international, English-speaking setting.
• Ambition for career advancement towards PPC or paid media management roles.
• Experience managing PPC teams or freelancers in an agency environment is advantageous.
• Knowledge of TikTok, Reddit, programmatic advertising, and emerging channels is desirable.
• Experience supporting sales proposals and client engagement is a plus.
• Familiarity with collaborating with SEO teams and briefing creative designers is beneficial.
• Capability to design scalable campaign processes for efficient execution is preferred.

Benefits and Work Conditions

• Fully remote working arrangement allowing work from any global location.
• Only 5 hours per day overlap required with UK working hours.
• Flexible scheduling available upon prior approval.
• Access to a UK pension scheme.
• Potential to earn significant quarterly commissions based on performance and client retention.
• 24 annual leave days in addition to UK public holidays.
• Exposure to international clients across varied industries.
• Prospects for career growth within an expanding digital marketing agency, including leadership roles.

Additional Information

This hiring process is facilitated on behalf of a partner company based in Saudi Arabia that manages the recruitment stages. Applications are reviewed via AI-based matching ensuring fairness and objectivity, with shortlisted candidates forwarded directly to the employer for final assessment. The process respects data privacy according to relevant laws and may apply AI tools for application assessment, though human decisions prevail in hiring.