Paid Search / SEM Planner

About the Role

This opportunity is with a dynamic growth marketing agency based in Singapore, specialized in performance marketing and digital media. The agency helps brands engage with modern consumers while driving profitable growth across the marketing funnel. The team manages media planning, buying, and optimization across diverse channels including commerce media, programmatic, paid search, paid social, connected TV (CTV), and influencer marketing, always aiming for measurable success through metrics like ROAS, CPA, and LTV.

Key Responsibilities

• Design and execute comprehensive SEM strategies for clients throughout the Asia-Pacific region, while assisting the Director with new business proposals and conducting paid search audits.
• Manage daily operations of search campaigns with continuous monitoring and optimization to ensure client KPIs are met or surpassed.
• Maintain consistent client communication to review search performance, provide strategic recommendations, and propose improvements.
• Prepare detailed weekly and post-campaign reports that include data analysis and clear, actionable insights.
• Guide junior team members by managing responsibilities, offering support, and encouraging professional development.
• Ensure compliance with SEM best practices and explore new automation tools and scripts to enhance campaign performance and operational efficiency.

Qualifications and Skills

• Minimum 3 years of agency experience specializing in Paid Search Marketing, with proficiency in Google SEM, Search Ads 360 (SA360), and Google Ads Editor.
• Strong skills in reporting and Microsoft Office; experience with data visualization tools like Datorama is an advantage.
• Excellent numerical aptitude and proven ability to analyze data to extract insights that help achieve client KPI targets.
• Exceptional communication skills, both written and verbal, coupled with the ability to work collaboratively.
• Self-motivated problem solver with the initiative to improve team processes in a fast-paced, tech-centric environment.
• Meticulous attention to detail with capability to multitask, meet tight deadlines, and deliver quality outcomes consistently.

Additional Information

Applicants should be prepared for a competitive recruitment process. Due to the volume of applications, there may not be individual follow-ups; candidates not contacted within 14 days can assume their application was unsuccessful.