Paid Media Coordinator

Overview

Begin your career in paid media with ZURU by directly managing paid social campaigns for the company's Edge brands. This entry point provides a fast track to becoming a skilled, data-informed media buyer with a strong focus on execution and analysis.

Position Responsibilities

• Construct, launch, and manage paid social advertising campaigns across platforms such as Meta, Instagram, TikTok, and Snapchat for assigned brands.
• Continuously optimize ongoing campaigns by fine-tuning targeting, adjusting budgets, and rotating creative elements to boost performance.
• Develop weekly reports detailing campaign performance, identifying trends, and recommending next steps for improvement.
• Work collaboratively with brand and content teams to ensure media efforts align with overall brand strategy and creative goals.
• Take full responsibility for campaigns, proactively identifying and addressing any issues to maintain quality and effectiveness.
• Learn and maintain proficiency with Meta Ads Manager, TikTok Ads, and Snapchat Ads platforms, keeping abreast of platform updates and changes.
• Organize and prioritize a substantial volume of brand campaign setups and new briefs efficiently and effectively.

Candidate Profile

• This role is suited to recent graduates or those with less than one year of experience in digital marketing.
• Attention to detail and precision are essential, with a commitment to managing small but critical elements accurately.
• Ability to work quickly and effectively while managing multiple brand campaigns simultaneously.
• A bachelor's degree is preferred, along with strong verbal and written communication skills.
• While prior platform experience is not mandatory, familiarity with Meta Ads Manager, TikTok Ads Manager, or similar tools would be advantageous.

About ZURU

ZURU is an innovative company committed to disrupting traditional markets through automation and creative innovation, spanning divisions in toys, consumer goods, and technology. Founded in 2003, ZURU has grown to a global presence with more than 5,000 employees in over 30 countries.

The company’s portfolio includes globally recognized toy brands like Bunch O Balloons and Mini Brands, as well as consumer brands such as MONDAY Haircare and Gumi Yum Surprise.

Life at ZURU

At ZURU, employees thrive in a culture of high performance and continuous learning, surrounded by motivated teams and abundant growth opportunities. The organization values personal initiative in career development and offers a vibrant work atmosphere.

Benefits

• A culture encouraging personal and professional growth.
• Comprehensive health benefits.
• Access to global career opportunities.
• Collaboration with top talent in the field.
• Workplace perks including fresh fruit, coffee, and a stocked fridge.