Marketing Manager

About StudyIn

StudyIn is a globally trusted higher education consultancy, operational since 2006, that has helped more than 1.3 million students find admission at top universities across major countries including the UK, USA, Canada, Australia, New Zealand, Ireland, and Dubai. Our worldwide team consists of over 500 professionals across 40+ countries, providing expert counselling, admissions assistance, visa support, and university partnerships.

Role Overview

The Marketing Manager will spearhead all marketing initiatives specifically for the StudyIn Canada division. This role emphasizes boosting commercial outcomes, generating local demand, and enhancing the brand presence of StudyIn within the Canadian market. Collaboration with the Canada Country Manager, Sales Managers, and the Global Marketing team is essential to deliver high-quality student leads and support branch performance with increased marketing contribution towards enrollments.

The manager acts as the principal commercial marketer locally, interpreting global marketing strategies into market-specific plans and campaigns that yield measurable commercial success. This includes leveraging customer insights, competitor analysis, and market intelligence to adapt global content, messaging, creatives, and outreach channels while complying with brand guidelines but tailoring for local effectiveness.

Key Responsibilities

• Lead marketing efforts to meet or exceed targets related to students, revenue, and overall commercial metrics.
• Create and execute an annual marketing plan aligned with the country’s commercial objectives.
• Spot opportunities for increasing demand, conversion rates, and market share.
• Monitor and report on marketing performance and return on investment.
• Collaborate with the Country Director to formulate market growth strategies and business plans.
• Design and implement integrated marketing campaigns at the local level.
• Organize activations through schools, events, partnerships, and community engagements.
• Coordinate with the Global Growth Marketing team to optimize paid advertising campaigns.
• Promote destination diversity in marketing efforts.
• Provide feedback and intelligence from the Canadian market to inform global strategy and campaign development.
• Work closely with Branch Managers to identify and plan for local expansion opportunities.
• Develop branch-specific marketing strategies and support counsellors with campaigns and materials to facilitate sales.
• Attend sales and performance reviews to recommend marketing interventions for improvement.
• Lead and manage the local events program, maximizing university participation.
• Establish and cultivate partnerships with schools, corporations, community groups, alumni, and local influencers to raise brand awareness and stimulate demand.
• Ensure brand consistency across all Canadian touchpoints while adapting global campaigns for local cultural relevance and commercial impact.
• Develop locally pertinent campaigns, PR, social media, and student narratives to enhance engagement and conversions.
• Manage the local marketing budget with a focus on maximizing return on investment.
• Maintain rigorous CRM and timely reporting procedures.
• Analyze student behavior, customer needs, market trends, and competitor activity in Canada to sharpen marketing strategies.
• Provide insights to the global marketing teams to refine assets and campaigns with local evidence.
• Coach and guide local marketing personnel, coordinate with agencies, and foster collaborative relationships across country teams.