Marketing Executive - Content Creation
Chennai, Tamil Nadu, India · Full Time
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- Experience
- Up to 3 yrs
- Salary
- INR 18,000 – INR 25,000 / month
- Openings
- 1
- Posted
- 2 saat önce
- Work mode
- In office
- Education
- Bachelor's degree in Marketing, Mass Communication, or related fields
- Resume
- Required to apply
Where you'll work
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Job description
About FR8 Logistics
FR8 is a leading logistics platform specializing in Full Truck Load (FTL) transportation throughout India. The company operates an online truck booking application connected to over 100,000 verified trucks spanning more than 500 routes. It manages 1,100+ shipments daily and prioritizes transparent pricing, real-time shipment tracking, and operates without intermediaries.
Role Overview
The Marketing Executive will act as the brand ambassador for FR8, focusing on generating engaging content to promote the company's FTL services via various digital platforms. The role involves creating messaging that appeals to shippers and truck owners alike, simplifying complex logistics concepts to foster trust and leads.
Key Responsibilities
- Produce diverse content types including LinkedIn posts, blogs, video reels, case studies, infographics, and website copy that highlight FR8's services such as FTL, real-time tracking, and pricing transparency.
- Represent the brand as a subject expert at industry events, webinars, and across social media.
- Develop content targeted at two primary groups: shippers (manufacturers, FMCG, distributors) and truck owners/transporters.
- Manage and maintain active presence on LinkedIn, Instagram, YouTube Shorts, and company blog with regular updates.
- Compose SEO-optimized articles on relevant topics such as online truck booking, FTL vs LTL, freight rates in India, and shipment tracking.
- Create demonstrative videos and explanatory content for both mobile app and web platforms.
- Collaborate with sales to develop sales enablement materials like pitch decks, brochures, and one-pagers tailored for over 500 routes.
- Analyze content performance metrics to generate Marketing Qualified Leads (MQLs) through gated content, webinars, and campaigns.
- Gather customer feedback and transform daily shipment activities into impactful testimonials and case studies.
Candidate Profile
- Experience: 0 to 3 years in content marketing, with preference for backgrounds in B2B, logistics, SaaS, or technology sectors.
- Domain Knowledge: Familiarity with logistics, supply chain, or transportation industries is advantageous.
- Attributes: Data-oriented mindset combined with creativity and the ability to simplify technical concepts effectively.
- Education: Bachelor's degree in Marketing, Mass Communication, or related disciplines.
What FR8 Offers
- Opportunity to join a large organization with 1,000 to 2,000 employees and 39+ branches across India.
- Work on a product that facilitates real-world transportation affecting over 6,000 truck owners daily.
- Experience a fast-paced work environment with direct interactions with company leadership.
Minimum education
Bachelor's Degree