Marketing Coordinator

Overview

The Marketing Coordinator is responsible for generating and nurturing local leads for our owned and operated boxing clubs through community involvement, partnerships, and outreach initiatives. The role focuses heavily on driving lead quantity and improving conversion rates, initially targeting Chicago and Boston locations, with potential to support clubs nationwide.

Key Responsibilities

• Develop curated lists of local corporate headquarters, schools, and athletic clubs by leveraging AI tools and craft tailored messaging, promotional offers, and creative collateral for each audience segment.
• Coordinate corporate week events engaging members and local businesses to promote club offerings and foster partnerships.
• Stimulate in-club member referrals using contests, rewards, and direct member engagement.
• Identify, recruit, and energize club ambassadors to advocate for the club within their networks.
• Maintain active presence within clubs, building rapport with members and uncovering new promotional opportunities.
• Collaborate closely with club managers during regular weekly meetings to identify and act upon localized marketing possibilities.

Retention Support

Focus on decreasing cancellations and enhancing member retention through personalized engagement and events, particularly targeting new members to reduce early churn.

Marketing Playbook Development

• Assist in updating annual franchisee playbooks that outline strategies for local marketing, promotional activities, social media usage, and in-club engagement.
• Convert effective practices from company-owned clubs into straightforward, executable guides accessible to all franchise owners, regardless of their marketing background.
• Continuously update playbooks to reflect the latest promotions and best practices, ensuring accuracy prior to distribution.

Club Asset Creation

• Design marketing materials including emails, signage, flyers, and social media graphics to support club promotions.
• Utilize AI-driven tools along with Canva to efficiently produce polished, brand-aligned assets at scale.
• Carefully proofread all materials to eliminate errors such as typos, incorrect dates, and brand inconsistencies before they are released.