Junior Brand Manager

Position Overview

The Junior Brand Manager is tasked with shaping the comprehensive market presence of the brand by blending traditional branding principles with modern digital marketing tactics. This role demands a strategic thinker who can design and implement extensive marketing plans that integrate all brand activities seamlessly across various channels.

Key Duties

• Formulate and execute the Annual Marketing Plan alongside the overarching brand strategy.
• Maintain and develop brand positioning, guidelines, and drive growth of the product portfolio.
• Lead innovation initiatives and drive new product development from concept inception through launch.
• Create and implement Go-To-Market strategies for new product introductions.
• Manage digital marketing efforts, social media channels, and relationships with agency partners.
• Direct promotional campaigns and sales activation programs to boost brand engagement.
• Analyze consumer insights, monitor market trends, and evaluate business performance metrics.
• Coordinate trade marketing, improve in-store brand visibility, and ensure retail execution aligns with brand goals.
• Oversee the marketing budget and assess return on investment of campaigns.
• Collaborate cross-functionally with Sales, Operations, and Research & Development teams to meet business targets.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or a closely related field.
• Two to three years of experience in Brand Management and Digital Marketing, preferably within FMCG or fresh produce sectors.
• Proven track record creating and implementing strategic marketing frameworks from scratch.
• Strong knowledge of social media algorithms, digital media buying, and current content trends.
• Experience briefing and guiding external marketing and media agencies effectively.
• Fluency in both Arabic and English languages at a professional standard, written and verbal.
• Willingness to be located in or relocate to Jeddah, Saudi Arabia.

Technical & Leadership Skills

• Proficient project management in Asana for coordinating multi-stakeholder plans and deliverables.
• Capability to convert consumer data and digital performance metrics into actionable annual marketing strategies.
• Expertise in crafting integrated brand experiences connecting consumers at every touchpoint.
• Strong presentation skills for articulating and defending marketing plans to senior leadership.