Innovation Strategist - Consumer Packaged Goods

About Huxly

Huxly operates as the innovation and strategic insight consultancy within MMR, specializing in collaboration with top international brands in food, beverage, and consumer packaged goods. The company excels at discovering human motivations and cultural insights, transforming these into commercially viable innovation opportunities. Services include innovation strategy, trend analysis, consumer insights, concept creation, and experiential ideation, facilitating clients' journey from initial inspiration to concrete product and experience ideas.

Huxly's APAC team, based in Singapore, supports various markets and cultures across Asia-Pacific and Australia/New Zealand. The team comprises passionate professionals with expertise in cultural studies, semiotics, anthropology, and brand strategy, working collectively to produce smart and enjoyable creative environments.

Job Responsibilities

• Lead and contribute directly to innovation projects from initial exploration to idea and concept formulation.
• Identify emerging trends in food, beverage, FMCG, and lifestyle sectors and convert them into sources of inspiration and new business opportunities.
• Drive ideation processes by conducting desk research, inspiration scanning, and generating provocative insights.
• Facilitate workshops including ideation sessions, co-creation sprints, and innovation labs by injecting energy, providing structure, and introducing novel perspectives.
• Develop early concepts ensuring they are relevant, innovative, and commercially viable.
• Ensure project delivery that balances creativity with rigorous execution, while adapting to various teams and project demands.

Requirements and Expertise

• 3 to 5 years of professional experience in innovation, creative strategy, insight generation, or related fields.
• Solid understanding of the innovation lifecycle and processes.
• Previous involvement with client or agency sides of innovation or creative projects.
• Familiarity with ideation and workshop settings.
• Commercial acumen to link insights with business outcomes.
• Passion for food, beverage, or personal care industries.
• Knowledge of APAC markets, demonstrating sensitivity to cultural nuances rather than broad generalizations.
• Regional residency or work experience preferred; proficiency in local languages is advantageous.
• Willingness to travel within APAC.
• Currently based in or open to relocating to Singapore.

Employee Benefits

Huxly pledges a supportive and enriching work environment for all employees globally, offering competitive remuneration, generous leave policies, and extensive learning opportunities. The company fosters a dynamic culture focused on employee well-being, ensuring a rewarding professional experience.