Head of Programming

About Beast Industries

Beast Industries, founded by Jimmy Donaldson (MrBeast), is a leading media and entertainment organization known for pioneering digital content creation. Beyond YouTube, the company operates diversified ventures including digital media, philanthropy, consumer products, and innovative business initiatives. With a strong commitment to creativity, innovation, and social impact, Beast Industries strives to entertain, educate, inspire, and foster positive change.

Role Overview

Based primarily in Los Angeles, CA, the Head of Programming will craft and implement the creative vision and content strategy for Beast Industries' expanding direct-to-consumer content business. Reporting to the GM and President of Beast Studios, this senior leadership position manages a portfolio of original programming including flagship series, recurring formats, creator partnerships, and the growing content library. The role entails guiding projects from conception to launch while leveraging audience insights and business objectives to refine the programming slate and enhance long-term user engagement.

Key Responsibilities

• Establish the programming vision and long-term strategy for original content.
• Develop and oversee a multi-format, multi-genre programming slate.
• Identify and pursue new series concepts, recurring formats, and creator partnerships to strengthen the platform.
• Lead creative development from idea generation through greenlight decisions, ensuring alignment with audience and business aims.
• Collaborate with Production to launch programming with high creative standards and execution quality.
• Work cross-functionally with Product, Marketing, Analytics, Audience, and Executive teams to inform programming decisions based on data and audience behavior.
• Create programming roadmaps balancing flagship launches, recurring shows, evergreen content, and library management.
• Build and maintain strategic relationships with creators, production partners, agencies, and industry professionals to broaden content opportunities.
• Continuously analyze content performance to adapt and evolve the programming slate.
• Lead and grow a high-performing programming team as the platform expands.

Candidate Profile

• Extensive leadership experience in programming, creative development, or original content strategy for digital platforms, streaming services, studios, media companies, or creator businesses.
• Proven ability to oversee multiple productions or programming projects simultaneously.
• Experience developing unscripted, entertainment, or creator-focused content from concept to launch.
• Strong creative intuition to identify talent, formats, and ideas that captivate audiences.
• Ability to work effectively across production, product, marketing, analytics, and executive leadership.
• Data-driven approach to creative decision-making, leveraging audience insights.
• Excellent communication and leadership skills, capable of uniting diverse stakeholders around a shared creative vision.
• Adeptness at operating in fast-paced, changing environments with evolving priorities.
• Passion for digital entertainment, creator culture, and advancing category-leading programming.

Compensation and Benefits

The annual salary range for this position is $170000 to $230000, complemented by eligibility for a yearly bonus and equity under the company's employee equity plan (subject to terms, policies, board approval, and eligibility). Benefits include competitive medical, dental, vision coverage, company-paid life insurance, contributions to Health Savings Accounts, a 401k plan with matching, flexible vacation, paid holidays, a company technology package, and relocation support including travel and housing for the first 90 days where applicable.