Head of Growth

About the Role

Join a rapidly growing European consumer fintech platform committed to empowering hundreds of thousands of users to make smarter financial decisions. As the Head of Growth, you will have the unique opportunity to take full ownership of the growth marketing function. Initially, you will act as an individual contributor, crafting strategies and hands-on execution. As the company scales, you will architect the frameworks, tools, and processes that will become the backbone of a future dedicated Growth Marketing team. This is a chance to build something impactful from the ground up rather than managing pre-existing systems.

Key Responsibilities

• Lead end-to-end acquisition and growth marketing strategy.
• Drive scaling of customer acquisition through various channels such as Paid Social, Paid Search, Affiliate marketing, and emerging opportunities.
• Develop scalable growth workflows, frameworks, and performance marketing guidelines.
• Incorporate AI-driven marketing tools and automation to enhance campaign management, experimentation, and reporting capabilities.
• Optimize acquisition funnels, improve attribution accuracy, tracking systems, and conversion rates continuously.
• Collaborate closely with Product, Engineering, Design, and executive leadership to identify and unlock new growth potentials.
• Set industry best practices, define scalable organizational structures, and help shape the Growth Marketing division moving forward.

Candidate Profile

• Extensive experience in Growth Marketing, Performance Marketing, or User Acquisition roles.
• Demonstrable success in scaling B2C platforms, consumer apps, marketplaces, or subscription-based enterprises.
• Strong expertise in paid acquisition, experimental testing, analytics, and conversion rate optimization.
• Familiarity with contemporary marketing technology ecosystems, including attribution and automation tools.
• Passionate about AI integration and leveraging automation to enhance efficiency, speed, and marketing decision-making.
• Entrepreneurial drive with a focus on creating scalable systems rather than managing existing structures.

What Makes This Opportunity Unique

• Directly influence the growth function's design and direction from the outset.
• Work closely with company founders and executive leaders.
• Enjoy high autonomy, rapid decision-making, and limited bureaucratic barriers.
• Freedom to experiment, challenge norms, and implement innovative ideas.
• Potential to progress into leading a dedicated Growth Marketing team as the company expands.
• Be part of one of Europe's leading consumer fintech ventures entering an exciting phase of expansion.

Ideal Candidate Traits

• Motivated by creating and structuring growth processes where none currently exist.
• Combine strategic foresight with practical execution capabilities.
• Strong belief in AI's transformative role in world-class marketing operations.
• Eager to build systems from scratch rather than inherit existing setups.