Growth & Ecommerce Marketing Lead

Role Overview

We are looking for a commercially driven Growth & Ecommerce Marketing Lead to steer profitable expansion through key areas such as acquisition, conversion, retention, international growth, and website optimization. This is a part-time position based in Germany with potential for full-time future engagement.

Our current marketing setup includes partnerships with agencies managing Meta, Google, TikTok, Pinterest, Microsoft Ads, and Klaviyo, alongside Shopify developers, tracking experts, and a CRO agency. You will oversee and challenge these collaborators, identify growth opportunities, and assure smooth project executions. Coordination with the Head of Marketing, who manages organic content across social media, blogs, and YouTube, is also essential.

Key Responsibilities

• Lead the commercial growth strategy aimed at improving revenue, contribution margin, customer acquisition cost (CAC), lifetime value (LTV), marketing efficiency ratio (MER), repeat purchase rate, and payback period.
• Evaluate agency tactics, budgets, creative experiments, and channel distribution.
• Utilize hands-on media buying expertise on platforms like Meta, Google, and TikTok.
• Independently or collaboratively set up and launch new sales channels with agency and specialist partners.
• Analyze and resolve customer journey drop-offs at landing pages, product pages, shopping cart, and checkout stages.
• Manage conversion rate optimization (CRO), Shopify development, and tracking initiatives through to completion.
• Orchestrate resolution of website outages, checkout errors, tracking disruptions, app conflicts, and feed issues, removing incident management responsibilities from the founder.
• Assess creative campaign performance and provide clear briefs to agencies, creators, and the organic content team.
• Enhance customer engagement and sales metrics in Klaviyo via segmentation, cross-selling product bundles and accessories, and supporting new product ideas.
• Work closely with the Head of Marketing to expand organic, direct, and branded search revenue streams.
• Lead international market expansion including managed delivery (DDP), translation/localization, currency and payment methods, regional pricing, and return policies, incorporating A/B testing and project management.
• Leverage data from Triple Whale, Shopify, Google Analytics 4 (GA4), and financial reports to identify issues and opportunities, with a strong preference for tracking expertise.
• Set agency deliverables, deadlines, and accountability standards effectively.
• Develop and maintain an events calendar to optimize business preparedness for seasonal sales peaks.
• Coordinate effective product teasers, launches, and post-launch campaigns in collaboration with various teams.
• Conduct comprehensive analysis on external factors affecting profit margins and CAC, such as customer reviews and defect rates, working alongside Customer Service and Operations teams to implement improvements.
• Expand the scope of work appropriately in response to evolving business growth needs.

Success Metrics

• Achievement of profitable revenue growth and strong contribution margins.
• Reduction in CAC and improvement in conversion rate, average order value (AOV), LTV, and repeat purchases.
• Growth in organic revenue mix and sustained international profitability.
• Improved website reliability and user experience.

Minimum Qualifications and Experience

• At least 7 years of experience in ecommerce, growth marketing, or performance marketing roles.
• Demonstrable success scaling a premium Shopify brand or equivalent.
• Expertise with key platforms including Meta, Google Ads, TikTok, Klaviyo, Shopify, GA4, and Triple Whale.
• Proven track record of enhancing CAC, CRO, retention, AOV, repeat sales, and overall profitability.
• Experience managing agencies, technical developers, and specialists.
• Background in international ecommerce and localization strategies.
• Strong commercial acumen, analytical skills, and project management capability.
• Fluency in professional English is mandatory.