Funnel Strategist

About the Company

We revolutionize marketing with a transparent lead marketplace akin to e-commerce, enabling businesses to purchase leads with full insight, control, and predictable results. As the top lead marketplace in the USA, we are poised for rapid growth.

Role Overview

We seek a Funnel Strategist to lead our acquisition funnel efforts by designing, testing, and refining funnels that convert cold traffic into qualified leads and scheduled calls. You will be instrumental in removing bottlenecks that limit growth beyond ad budget by rapidly delivering new funnels, offers, and marketing angles.

Key Responsibilities

• Construct comprehensive funnels from scratch including opt-in pages, lead magnet flows, webinar or VSL funnels, and call-booking sequences.
• Continuously generate and test fresh marketing angles, hooks, and offers without waiting for quarterly updates.
• Create lead magnets that attract and convert cold traffic into qualified prospects coveted by the sales team.
• Own funnel performance outcomes, ensuring consistent generation of booked sales calls.
• Analyze competitor funnels weekly, adapt and deploy improved versions swiftly.
• Incorporate proven funnel methods from similar industries to accelerate success.
• Launch rapid experiments, evaluate outcomes with the traffic team, discontinue underperformers, and scale successful funnels aggressively.
• Collaborate closely with paid media, sales, and design teams to ensure seamless funnel activation and monitoring.
• Monitor key funnel metrics like CPL, CVR, show rate, and booked-call rate, preemptively adjusting strategies to optimize results.

Candidate Requirements

• Minimum three years’ experience constructing high-converting funnels and landing pages within direct-response marketing environments, with measurable revenue impact.
• Proficient understanding of conversion psychology and direct-response marketing principles, able to explain why funnels convert.
• Practical expertise using funnel-building platforms such as ClickFunnels, GoHighLevel, Webflow, or equivalents.
• Competent with Meta Ads, Google Ads, and core funnel KPIs including CPL, CPA, CVR, CAC, and ROAS, collaborating effectively with traffic teams.
• Proven track record managing and learning from impactful A/B tests that direct next steps.
• Strong copywriting skills focused on concise, benefits-led landing pages, lead magnets, and hooks.
• English language proficiency at C1 level or above, tailored for American market messaging.
• Comfortable employing AI tools to multiply output and enhance funnel, copy, and asset development.
• High degree of ownership with decisive action-taking in dynamic, ambiguous, and fast-paced settings.

Preferred Qualifications

• Experience in lead generation, marketplace models, real estate, coaching, or premium B2C/B2B funnels.
• Successful cooperation with media buyers to profitably scale paid ad spend.
• Familiarity with VSLs, webinars, and extended direct-response marketing tactics.
• Knowledge of AI-powered copywriting, page generation, and iterative creative workflows.
• Strong design sense sufficient to deliver polished pages independently of designers.

Performance Milestones (First 3 Months)

• Day 1: Immediate access and rapid situational context.
• Week 1: Complete audit of all active funnels to map economics and identify top 5 performance issues.
• Month 1: Ship a new funnel from scratch and execute at least three tests on angles, hooks, or offers, acting decisively to kill or scale based on outcomes.
• Quarter 1: Achieve a new funnel outperforming control metrics, launch at scale with competitor-informed strategies, and maintain a rapid concept-to-deployment cycle under seven days.

Work Environment and Benefits

• Direct impact owning funnel layers of an AI-driven marketplace converting paid spend into revenue.
• Autonomous role with authority over funnel strategy and a nimble testing roadmap.
• Remote work with preferred candidates in CIS and Europe; Philippines and Indonesia also welcome, requiring overlap with UTC+4 timezone by at least four hours daily.
• Competitive salary exceeding market averages.
• A collaborative, fast-paced team culture valuing mutual support and innovation.
• 15 vacation days and 5 sick days per year, fully paid.
• Unlimited learning resources including paid courses and materials to foster growth.
• Embedded AI technology throughout prospecting, research, and workflow.
• Full ownership and decision-making power on your roles and outcomes.