Executive Manager, Marketing Strategy

Overview

This is a senior individual-contributor position within The Kallang Group’s Brand, Marketing & Communications function. The role partners closely with the Group Head of Brand, Marketing & Communications to convert strategic direction into well-structured plans, practical recommendations, and strong execution across marketing strategy, budget optimisation, and special projects.

The right candidate will be comfortable taking a defined brief and owning it end to end, able to simplify complexity, and consistently deliver work that is both strategically sound and workable in practice.

Strategy and Planning

• Contribute to the design and rollout of integrated marketing plans that support both commercial outcomes and brand goals.
• Help drive annual and mid-year planning by consolidating inputs, pressure-testing assumptions, and preparing materials for senior review and alignment.
• Investigate and identify potential growth areas across audience groups, partnerships, and new or emerging channels.
• Convert strategic priorities into clear, executable roadmaps that teams can act on confidently.

Budget Optimisation

• Monitor and manage marketing spend so that investments remain intentional and tied to results.
• Create frameworks and reports that assess return on investment across brand, CRM, social, and performance marketing efforts.
• Work with finance and business teams to keep expenditure within approved plans and targets.

Special Projects

• Own and develop specific strategic marketing and growth initiatives from concept through delivery.
• Draft briefs, presentations, and recommendations that support quick and informed decisions by senior leadership.
• Coordinate across functions and ensure follow-through from stakeholders on complex projects with tight timelines.

Leadership Expectations

• Demonstrates the ability to influence through credibility, clarity, and sound judgment, rather than relying on formal authority.
• Comfortable working across levels and upward with senior leaders, while handling organisational complexity with professionalism and discretion.
• Communicates accurately and clearly, turning complicated ideas into concise recommendations in written and verbal formats.
• Remains composed when situations are ambiguous, creating order, momentum, and direction where needed.
• Builds trust quickly, develops strong relationships across teams, and is dependable in delivery.

Requirements

• At least 12 years of experience in marketing, with demonstrated strength in both strategic planning and hands-on execution.
• Background spanning brand, customer insights, social media, CRM, and performance marketing.
• Strong commercial awareness and an understanding of how marketing contributes to revenue, audience expansion, and long-term brand value.
• Strong analytical and problem-solving ability, with the capacity to move swiftly from diagnosis to recommendation and action.
• Experience in live entertainment, sports, hospitality, or other experience-led industries would be beneficial.

Additional Information

If application issues arise through the referenced application channel, candidates may send their resume by email to recruit@thekallang.com.sg and mention the job title.

Only candidates selected for further consideration will be contacted.

The appointment level will be determined based on the selected candidate’s qualifications and experience.

For more information about the organisation, refer to the company website.