Ecommerce Manager

About The Bare Bar

The Bare Bar is a clean, high-performance body care brand crafted specifically for Indian climates. All products are formulated and produced in-house in small batches, blending natural ingredients with formulas designed to perform well under heat and humidity, ensuring everyday usability. This brand balances natural, handcrafted care with effective, performance-driven products, establishing a modern body care presence across direct-to-consumer (D2C) platforms and leading marketplaces.

Role Overview

We are seeking a motivated Ecommerce Manager responsible for overseeing and growing our online sales channels, specifically focusing on our D2C website and marketplaces like Amazon, Myntra, and Nykaa. This role involves strategic thinking, quick execution, and profitable category scaling beyond routine operations.

Key Responsibilities

• Manage complete performance of the D2C website and marketplaces.
• Drive consistent monthly revenue increase and expand product categories.
• Collaborate with performance marketing teams to optimize ad spend while maintaining targeted ROI.
• Identify and prioritize high-potential SKUs and categories for growth.
• Enhance contribution margins through pricing, discounting, advertising budget adjustments, and optimal SKU selection.
• Refine product listings by improving titles, keywords, A+ content, images, and videos.
• Increase conversion rates by optimizing product detail pages.
• Ensure competitive pricing, promotional offers, and bundling strategies.
• Monitor daily and weekly metrics such as sales, ROAS, conversion rates, and category profitability.
• Analyze competitors’ pricing, keywords, offers, and launches to inform strategy.
• Use data analytics to define actionable growth initiatives focused on unit economics and profitability.
• Coordinate with internal teams for inventory planning, stock distribution across fulfillment centers, and avoid stock shortages or excess.
• Manage relationships with external agencies and marketplace partners.
• Engage with marketing, operations, and production teams to ensure timely execution.
• Explore new growth avenues including new marketplaces, product bundles, sampling, and pricing experiments.
• Lead expansion beyond flagship SKUs to broader product categories.

Desired Qualifications

• 3 to 6 years of experience in brands driven by D2C or marketplace sales.
• Proficient in Amazon Seller and Vendor Central platforms.
• Comfortable handling data, dashboards, and performance metrics.
• Strong ownership attitude with a focus on strategic problem solving, not just task completion.
• Experience in beauty, personal care, or lifestyle brand sectors preferred.
• Demonstrated ability to scale categories, increase revenue, and improve conversion rates.