Director of Mobile Games User Acquisition

Overview

This role, based in Ireland and representing a partner company, invites an experienced leader to spearhead growth strategies for a thriving mobile gaming portfolio. You will be pivotal in managing the systems that enable profitable user acquisition at scale, emphasizing both strategy and tactical execution.

Key Responsibilities

• Develop and oversee the user acquisition strategy and performance marketing plans for the flagship mobile game and other applications.
• Manage acquisition budgets and profit & loss responsibilities, expanding user acquisition while maintaining robust return on ad spend (ROAS) across Tier 1 and Tier 2 global markets.
• Design and implement channel strategies predominantly through Meta Ads, Google Universal App Campaigns, and other advertising platforms.
• Plan and execute market expansion efforts to discover new growth avenues and deepen market reach.
• Lead and nurture a team of user acquisition specialists, establishing priorities, evaluating performance, and fostering a culture focused on continuous improvement.
• Collaborate with creative teams to produce, test, and refine advertising assets aimed at maximizing campaign effectiveness.
• Construct comprehensive reporting systems linking acquisition expenditure to key metrics such as player lifetime value (LTV), retention rates, and profitability.
• Work closely with product and data teams to enhance attribution models, measurement infrastructure, and mobile measurement partner (MMP) configurations.
• Advise other product teams on strategic user acquisition methods to scale best practices across the portfolio.
• Stay informed on market trends, emerging tools, and novel acquisition opportunities to sustain a competitive growth approach.

Candidate Requirements

• Minimum five years of experience in mobile user acquisition, including at least two years in a leadership capacity.
• Demonstrated success in scaling mobile games profitably within Tier 1 and/or Tier 2 markets, maintaining disciplined ROAS management.
• Comprehensive expertise in Meta Ads and Google UAC campaign management, structure, bidding, optimization, and creative testing.
• Strong analytical abilities with a firm grasp of LTV modeling, cohort analysis, attribution, and data-driven decision-making.
• Experience leading and mentoring user acquisition professionals with strategic vision.
• Hands-on proficiency with mobile measurement platforms such as Adjust or AppsFlyer.
• Exceptional communication skills to articulate complex acquisition strategies across cross-functional teams including product, finance, and leadership.
• Excellent problem-solving aptitude combined with a commercial focus on profitable scaling.
• Knowledge of demand-side platforms (DSPs), programmatic advertising, or AI-integrated creative workflows is advantageous.
• Exposure to diverse app categories beyond gaming and familiarity with markets like South Korea, Taiwan, Saudi Arabia, or MENA region is beneficial.

Benefits

• Work remotely from any location with full flexibility.
• Lead strategic growth for impactful mobile gaming products with sizable acquisition budgets.
• Opportunity to establish and develop a high-performing user acquisition team.
• Engage collaboratively with creative, product, and analytics teams.
• Influence overarching company acquisition strategies and operational practices.
• Access to innovative growth technologies, data analytics frameworks, and AI-powered marketing tools.
• Contribute to scalable acquisition systems focused on sustainable profitability.

Additional Information

This position is managed by a partner company handling all applications and subsequent recruitment steps. The hiring process incorporates AI-powered candidate matching to ensure prompt, objective, and fair evaluation. Final hiring decisions rest with the partner company's internal team.