Director, Marketing

Role overview

This is a senior marketing leadership opportunity for an experienced B2B marketer who can design and grow a complete full-funnel marketing function. The role is based in the United States and is posted on behalf of a partner company, which will handle applications and the next stages of the process.

You will help shape how a technology platform positioned at the intersection of finance and innovation is understood in the market. The role blends strategic direction with direct execution across demand generation, product marketing, brand, content, and partnerships.

Working closely with Sales, Product, and Engineering, you will build marketing programs that contribute directly to revenue growth. The ideal candidate is a hands-on builder who enjoys speed, ownership, creativity, and measurable outcomes in a fast-moving environment.

In this position, you will influence market perception, improve customer engagement, and support the expansion of an emerging technology ecosystem.

Key responsibilities

• Lead the overall marketing plan and carry it through execution across demand generation, brand, product marketing, content, events, partnerships, and revenue-oriented initiatives.
• Design, run, and improve demand generation programs across paid, organic, email, and partner channels, with defined pipeline goals and regular performance tracking.
• Create positioning, messaging, and market narratives for audiences such as technical teams, business leaders, financial institutions, and investors.
• Direct product marketing work, including launches, feature announcements, sales enablement assets, and post-launch performance review.
• Develop market and competitor insights to inform decisions made by product, sales, and leadership teams.
• Build thought leadership programs such as articles, whitepapers, webinars, newsletters, and other industry content.
• Own event planning, conference participation, customer communications, and partner marketing activities.
• Oversee marketing systems, attribution workflows, funnel analytics, and reporting on how marketing contributes to revenue.
• Collaborate with internal teams, external partners, agencies, and vendors while managing budgets and available resources.
• Recruit, coach, and grow marketing team members while putting scalable processes and standards in place.

Requirements

• At least 8 years of B2B marketing experience, including 2 to 3+ years leading a full-funnel marketing function.
• Demonstrated ownership of marketing strategy, pipeline creation, and revenue-linked outcomes.
• Strong familiarity with fintech, embedded finance, banking technology, payments infrastructure, or similar technology markets.
• Proven ability to turn complex, technical, and regulated products into clear messaging for different audiences.
• Background leading product launches and cross-functional marketing initiatives from planning through execution.
• Excellent writing, storytelling, communication, and presentation skills.
• Analytical, metrics-focused approach with experience in attribution and campaign performance optimization.
• Comfort working in a lean, high-growth setting where both strategic planning and hands-on execution matter.
• Experience marketing to financial institutions, banks, credit unions, or fintech ecosystems is an advantage.

Benefits

• Competitive compensation package.
• Canada-based compensation range of CA$164K to CA$225K base salary, plus equity opportunities.
• Equity participation for employees.
• Medical, dental, and vision coverage paid in full by the employer for employees and dependents.
• Extended healthcare coverage and annual health spending support for Canadian employees.
• RRSP program for Canadian employees.
• Mental health resources and wellness support.
• Unlimited paid time off.
• Generous paid parental leave.
• Home office setup stipend.
• Fully remote work with flexibility.
• Opportunity to make a major impact in a growing technology company.
• Collaborative environment with skilled and motivated teams.

Application and privacy information

This role is handled by a partner company, and that partner manages applications and the hiring process. The selection workflow uses an AI-supported matching process to review applications fairly against the role requirements, after which a shortlist is shared with the employer. Final hiring decisions, interviews, and assessments are managed by the employer’s internal team.

Submitting an application means the applicant agrees that the recruiting platform will process personal data for candidate evaluation and for sharing relevant information with the hiring employer, based on legitimate interest and pre-contractual measures under applicable data protection laws, including GDPR. Applicants may exercise privacy rights such as access, correction, deletion, and objection. AI tools may also be used to assist with resume review, response analysis, and detection of inconsistencies or verification signals, but human judgment remains part of the process and final decisions are made by people.