Direct Response Video Editor

Role Overview

We are seeking a skilled Direct Response / Creative / Performance Video Editor to join our client's remote team in Nigeria. This full-time position requires not just video editing expertise but a performance-focused creative mindset geared towards producing videos that capture attention, maintain viewer engagement, and stimulate action. The editor will handle content across paid social platforms such as Meta, TikTok, and YouTube, including both short and long-form videos.

Primary Responsibilities

• Produce high-impact video advertisements optimized for Meta, TikTok, and other paid social media channels.
• Design compelling hooks, persuasive narrative frameworks, effective calls to action, and product-driven storytelling.
• Develop diverse creative concepts by experimenting with varying hooks, openings, messaging, audience targeting, durations, pacing, and CTAs.
• Edit captivating short-form content such as Reels and TikToks with a focus on watch time, engagement, and reach.
• Handle editing of long-form YouTube content, including narrative continuity, pacing, B-roll integration, audio refinement, and visual enhancements.
• Repurpose longer videos into platform-specific short clips.
• Incorporate captions, sound design elements, graphic overlays, and pattern interrupts to sustain viewer interest.
• Participate in crafting creative concepts, scripts, shot lists, hooks, and on-screen text.
• Stay informed about social media and creative trends to adapt them effectively into video content.
• Analyze creative performance collaboratively and use insights to refine subsequent edits.
• Manage project files and exports for efficient revisions and scalable production.
• Consistently deliver quality creative outputs within established deadlines.

Success Indicators

• Enhanced viewer retention within the first three seconds, improved watch durations, and audience holding power.
• Higher completion rates for both short and long video formats.
• Increased engagement metrics including shares, comments, saves, and organic reach.
• Improved click-through and conversion rates on paid campaigns.
• Greater acquisition efficiency and optimized return on advertising spend.
• Execution of multiple valuable creative tests for each content concept or footage batch.
• Reliable delivery of high-standard creative work within the stipulated timeframe.
• Clear application of performance data to inform future creative decisions and edits.

Essential Qualifications and Skills

• At least 3 years' experience in roles such as Video Editor, Creative/Performance Editor, or Direct Response Editor.
• Robust portfolio showcasing expertise in both short-form social videos and long-form storytelling.
• In-depth knowledge of performance-driven creative elements like hooks, retention strategies, audience targeting, offers, and calls to action.
• Experience producing multiple concept variations rather than a single definitive edit.
• Strong storytelling ability to extract and emphasize captivating angles from raw footage.
• Advanced understanding of pacing, narrative structure, sound design, captions, visual storytelling, and disruptive elements.
• Proficient English writing skills for crafting concise hooks, captions, and on-screen copy.
• Expertise with editing software such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or CapCut.
• Capacity to handle multiple projects efficiently under tight schedules.
• Meticulous attention to detail combined with excellent organizational capabilities.
• Openness to feedback, rapid iteration, and collaborative teamwork.
• A results-driven mindset capable of articulating the rationale behind creative choices.

Additional Preferred Skills

• Experience with direct-to-consumer, e-commerce, food, consumer brands, or creator-focused content.
• Background in editing user-generated content, founder-led pieces, interviews, or podcasts.
• Familiarity with creating advertising content for Meta and TikTok platforms.
• Skills in producing compelling YouTube thumbnails, social media covers, and auxiliary creative assets.
• Knowledge of After Effects, Photoshop, Canva, or equivalent design tools.
• Basic understanding of filming techniques including lighting, audio, and shot composition.
• Awareness of direct response marketing and performance advertising principles.

Application Process

Candidates interested should provide the following to the recruitment team:

• Current CV
• Portfolio or showreel showcasing editing work
• Two to three samples demonstrating experience in performance creative, short-form editing, or long-form storytelling

Only those with a suitable portfolio aligning with the role's requirements will be shortlisted for subsequent recruitment stages.

If you are a creative video editor who believes that effective editing surpasses mere visual appeal and emphasizes engagement and conversion, we welcome your application.