Digital Marketing Executive

Overview

Join a leading manufacturer and supplier specializing in high-quality insulation and glass wool products with over thirty years of industry experience. The Digital Marketing Executive role is based in Pune, India, and focuses on expanding digital presence and lead generation through diverse digital marketing activities.

Key Responsibilities

• Manage and update website content including product pages, landing pages for campaigns, on-site SEO, and lead capture forms.
• Oversee the end-to-end management of the IndiaMART catalogue, monitor daily buy-leads, and ensure timely routing of inquiries to the sales team within the same business day.
• Develop and schedule engaging content for social media channels such as Instagram, Facebook, LinkedIn, and YouTube, targeting both the corporate gifting division and the 11 Strokes brand.
• Create in-house short-form product videos and reels, handling scripting, editing, adding subtitles, voiceovers, and thumbnails.
• Set up, execute, and optimize Google Ads and Meta Ads campaigns, including lead form and click-to-WhatsApp ads as needed.
• Design and implement email marketing initiatives aimed at reseller networks and a corporate database, monitoring open, click-through, and response rates.
• Manage WhatsApp marketing using the official WhatsApp Business API, including template approvals, targeted broadcasting, auto-replies, and chatbot automation.
• Produce brochures, catalogues, and bundled product materials regularly to support marketing needs.
• Conduct both one-to-one and group video calls with resellers to educate them on product lines and newly launched items.
• Leverage AI tools extensively for copywriting, image creation, video editing, research, campaign analysis, marketing planning, and content calendar upkeep.
• Ensure accurate implementation of tracking technologies such as Google Analytics, Search Console, Meta Pixel, Google Tag Manager, and UTM parameters on all campaigns.
• Record all digital leads within a CRM system using appropriate source tracking and provide weekly reports analyzing leads by channel, cost per lead, and conversion rates.
• Consistently meet monthly targets for qualified leads generated across all digital channels.

Candidate Profile

• Any graduate with at least one year of practical experience in digital marketing, performance marketing, or social media marketing.
• Proven competence in utilizing various AI tools for content creation, copywriting, image generation, and video production is essential.
• Independent capability to produce and edit short-form video content such as reels and shorts.
• Familiarity with website management or CMS platforms, basic SEO principles, and Google Analytics.
• Hands-on experience managing Google Ads and/or Meta Ads campaigns with an understanding of lead generation cost metrics.
• Experience with email marketing platforms and WhatsApp Business API or similar broadcasting tools.
• Strong written communication skills in English for creating advertisements, captions, emails, and broadcast messages.
• Competency in Microsoft Excel or Google Sheets for reporting on campaign performance.
• Additional advantages include experience with IndiaMART lead management, B2B or corporate gifting markets, skills in Canva or Photoshop, and familiarity with marketplace content management such as Amazon or Flipkart.