Digital Marketing Executive

About the Role

The Tourwala is looking for a Digital Marketing Executive based in Jodhpur, Rajasthan, to manage and expand its social media presence, specifically on Instagram and Facebook. The role involves developing engaging travel-related content such as posts, reels, and stories, and executing comprehensive social media marketing campaigns.

Key Responsibilities

• Oversee and grow social media platforms including Instagram and Facebook.
• Create captivating travel content including posts, reels, and stories.
• Plan and implement social media marketing strategies and campaigns.
• Manage Meta advertising campaigns and analyze their performance.
• Conduct basic SEO activities to improve website growth.
• Research current trending travel content, hashtags, and marketing approaches.
• Monitor social media insights, lead generation, and campaign effectiveness.
• Collaborate with the creative team for marketing initiatives.
• Ensure the brand maintains a consistent and professional online presence.

Qualifications and Experience

• At least one year of experience in social media or digital marketing.
• Strong understanding of Instagram, Facebook, and Meta Ads management.
• Basic to intermediate knowledge of SEO principles.
• Familiarity with design and video tools like Canva and CapCut is preferred.
• Good communication abilities and creative thinking skills.
• Basic experience with analytics and tracking marketing performance.
• Experience in travel industry marketing is advantageous.

Compensation and Benefits

• Salary starting at ₹15,000 per month plus incentives.
• Fixed working hours in an office setting.
• Opportunities for career growth within the travel sector.
• Chance to work on international travel marketing campaigns.
• Supportive and professional workplace environment.

Additional Information

• Employment type: Full-time, office-based.
• Location: 534, Umaid Heritage, Ratanada, Jodhpur, Rajasthan.
• Contact: 9269269261 for applying.