Digital Marketing Executive

About NewDoor Realty

NewDoor Realty is a rapidly expanding real estate channel partner firm dedicated to residential projects in Pune. We seek a dynamic and innovative Digital Marketing Executive to drive our performance marketing efforts, generate quality leads, cultivate the brand, and help position our founder as a recognized real estate influencer.

Key Responsibilities

• Develop, monitor, and optimize campaigns on Facebook, Instagram, and Google Ads (Search, Display, YouTube) to improve lead quality and lower cost per lead.
• Install and manage analytic tools such as Meta Pixel and Google Analytics to track conversions effectively.
• Manage social media platforms including Instagram, Facebook, YouTube, and LinkedIn by creating content calendars, scheduling posts, and engaging with followers to boost organic growth.
• Plan and execute video shoots for property walkthroughs, educational real estate content, client testimonials, and builder interviews, followed by editing short-form videos and creating thumbnails and captions.
• Design social media creatives, brochures, banners, and promotional material while maintaining brand consistency across all outlets.
• Update website content, enhance the Google Business Profile, and apply basic SEO strategies to increase visibility.

Candidate Profile and Requirements

• 1 to 3 years of experience in digital marketing; experience in real estate marketing is advantageous.
• Proficiency with Meta Ads Manager, Google Ads, Canva, video editing tools like CapCut or Premiere Pro, Photoshop preferred, Google Analytics, and foundational knowledge of SEO.
• Excellent communication skills coupled with creativity, strong analytical capabilities, and the ability to work independently.
• Passion for content creation and openness to travel to project locations for video shoots.

Performance Indicators

• Generate between 250 to 400 qualified leads monthly while maintaining target cost efficiency.
• Create 12 to 20 videos, publish 25 to 30 social media posts, and 20 to 25 reels each month.
• Grow Instagram followers monthly, enhance engagement rates, and increase YouTube subscribers and watch time.
• Consistently optimize Meta and Google advertising campaigns to boost return on ad spend and acquire high-quality property enquiries.

Compensation and Incentives

The salary ranges from ₹20,000 to ₹35,000 per month, commensurate with experience. Additional performance-based incentives are awarded based on lead generation, video content success, social media growth, and booking conversions.