Data Analyst - PGA TOUR Events Business Intelligence

About the Role

The Data Analyst plays an essential role in converting extensive and varied datasets into meaningful insights that drive business expansion, boost operational productivity, and inform strategic decisions. This position collaborates extensively with sales and marketing teams to supply qualified leads, assess market potentials, and detect operational inefficiencies.

Responsibilities

• Examine data collected from multiple, large sources employing both quantitative and qualitative techniques to address business inquiries.
• Translate intricate data into practical business insights and actionable recommendations for leadership and stakeholders.
• Develop and sustain business intelligence and visualization tools utilizing platforms such as Tableau and Salesforce.
• Work alongside department managers to identify and rank leads guided by data-driven analysis and market intelligence.
• Partner with cross-functional teams to perform market and competitive analyses aimed at uncovering growth prospects, current trends, and new markets.
• Spot inefficiencies within business operations to propose improvements.
• Handle special projects and assignments as delegated.

Qualifications

• Bachelor’s degree in Business, Mathematics, Statistics, Finance, Analytics, or related disciplines required.
• At least three years of professional data analysis experience is mandatory.
• Experience with CRM systems and Business Intelligence tools is highly desirable.
• Strong SQL skills are preferred.
• Familiarity with Tableau or similar data visualization software is an advantage.
• Experience with Archtics and Ticketmaster ticketing platforms is a plus.
• Advanced Excel skills and strong analytical capabilities.
• Excellent problem-solving aptitude, creative thinking, and communication skills, especially in presenting technical data to non-technical audiences.
• Ability to prioritize and manage multiple tasks efficiently in a dynamic, collaborative setting.
• Comfort working in uncertain or ambiguous situations, developing solutions for evolving business issues.