Creative Strategist

About ClinicaWorld

ClinicaWorld is a healthcare marketplace headquartered in Dubai that bridges patients with verified doctors and medical service providers through both digital platforms and physical outlets. Their online system provides a user-friendly search and booking experience featuring transparent pricing and trustworthy credentials, alleviating doubts in choosing medical care. Offline, the Slice initiative integrates ClinicaWorld's presence into premium shopping malls in Dubai, offering reliable face-to-face interactions for patients and extensive visibility for associated clinics. By fusing digital accessibility with a physical footprint, ClinicaWorld delivers a comprehensive modern healthcare marketplace solution.

Role Overview

This full-time, on-site junior Creative Strategist position calls for approximately three years of experience. The role focuses on developing and fine-tuning branding and creative strategies that reflect ClinicaWorld’s hybrid online-offline marketplace identity. Daily tasks include spearheading creative brainstorming, crafting campaign storytelling, developing persuasive messaging, and collaborating with marketing, product, and operations teams to ensure a unified brand presence across digital interfaces and physical Slice locations. The strategist will perform market and audience research, transform insights into innovative creative ideas, and oversee the creation of content and visuals that adhere to brand guidelines. Monitoring campaign effectiveness, refining strategic approaches, and contributing to long-term brand growth and uniqueness in the healthcare sector are also key responsibilities.

Qualifications

• Proven expertise in creative and brand strategy, turning business objectives and consumer insights into unified creative frameworks.
• Experience in creative direction, including steering concept creation, evaluating creative output, and maintaining brand consistency.
• Strong competency in writing brand stories, campaign copy, and messaging across multiple channels.
• Skilled in conducting research related to audiences, markets, and competitors to inform creative decisions.
• Professional background in branding, marketing, or creative roles, preferably within healthcare, technology, or marketplace contexts.
• Able to work collaboratively with cross-functional teams and communicate ideas effectively to stakeholders.
• Sound knowledge of digital marketing channels and how creative strategy impacts performance across both digital and physical platforms.
• Possesses a bachelor’s degree in Marketing, Communications, Design, Business, or related fields, or equivalent experience.
• Strong organizational abilities to handle multiple projects and meet deadlines in a dynamic environment.
• English fluency required; Arabic language skills are beneficial.