Content Creator

About The Brand Leader

The Brand Leader offers a unique career growth environment where real potential is discovered and nurtured. With 27 years of experience, the company integrates strategy, creative, digital, photography, and video to build and lead national brands from conception to execution.

Role Overview

We seek a passionate Content Creator skilled in social media, storytelling, and content production who can bridge strategic ideas with hands-on execution. This role involves collaborating closely with social strategists, account teams, and production units to generate visually compelling and business-driven content.

The candidate should not only excel in content creation but also proactively identify opportunities, stay ahead of cultural trends, and take initiative in growing both client and company social platforms.

Key Responsibilities

• Develop and refine content strategies aligned with client objectives and platform-specific requirements.
• Conceptualize, produce, and execute innovative content ideas, including series and campaigns.
• Stay alert to emerging trends and cultural moments to leverage in content creation.
• Create and edit short-form videos and photographs encompassing varied formats like product showcases, lifestyle shoots, UGC, talking heads, and behind-the-scenes content.
• Interpret creative briefs and brand guidelines effectively to produce on-brand and engaging material.
• Work collaboratively with the in-house production team to optimize planned and spontaneous content creation.
• Manage the complete content pipeline from ideation to final delivery for assigned brands, maximizing content value from productions.
• Continuously analyze content performance metrics such as reach and engagement to inform creative improvements.
• Propose and test new storytelling methods, editing styles, and content hooks based on platform trends.
• Support growth of The Brand Leader's social presence through original, thought-leadership content and behind-the-scenes storytelling.

Qualities and Skills Required

• Proven experience delivering successful video and photography content for diverse brands.
• Deep understanding of social media algorithms, trends, and evolving formats.
• Proficiency with video and photo editing software including Premiere Pro, CapCut, Final Cut Pro, Lightroom, and Photoshop.
• Strategic thinker with strong creative execution ability and a high degree of autonomy.
• Capacity to manage multiple projects efficiently within a dynamic agency setting.
• Agency experience is advantageous but not essential; curiosity and creative instinct are highly valued.

Exclusions

This role does not involve daily community management, influencer relationships, strategy planning, content scheduling, or formal analytics presentations, though content performance is integral to creative decisions.

Success Factors

• Acting as a trusted extension of client marketing teams.
• Proactively introducing fresh ideas to internal and client teams.
• Creating content libraries from productions that are meaningfully usable over time.
• Aligning creativity with data-driven performance insights.
• Balancing speed and quality in content creation.
• Enhancing client brand engagement and business outcomes through storytelling.
• Uplifting The Brand Leader’s creative culture and reputation.

Additional Information

Location: Greenville, SC office (onsite)
Employment: Full-time, salaried position
Salary Range: $65,000 - $80,000 annually
Start Date: Targeted for August 17
Benefits include comprehensive medical, dental, vision, disability, accident, and life insurance options, flexible time off with unlimited vacation after 90 days, a retirement plan with employer matching, and unique perks such as Bagel Thursdays and team activities.