Content Creator & Social Media Executive

About FRADIMÉ

FRADIMÉ is a UK luxury streetwear label grounded in independence, quality, and personal style. Founded by Morgan Thornton, the brand deliberately moves away from mainstream trends to forge a distinct identity. It specializes in high-quality ready-to-wear apparel, blending contemporary design, premium fabrics, and thoughtful manufacturing methods. As an evolving brand, FRADIMÉ offers a dynamic, hands-on work environment where the right individual will shape the brand's external perception and legacy.

Role Overview

Based on the Fylde Coast, this on-site position involves developing and producing content primarily for Instagram and TikTok. Responsibilities span photography, short-form video recording, image editing, caption writing, story creation, strategic content planning, and daily management of social platforms.

Core Responsibilities

• Devise weekly content plans aligned with the brand's vision.
• Capture photo and video media suited for social media channels.
• Edit visual materials for platforms such as Instagram and TikTok.
• Craft clear, engaging captions matching FRADIMÉ's voice.
• Publish and review content for accuracy and impact.
• Maintain and oversee the content calendar for organized execution.
• Contribute to promotional campaigns and narrative building for the brand.
• Track basic engagement metrics and identify effective content strategies.
• Organize and archive content assets for ease of access.
• Assist with photoshoots, product launches, and other brand activities.

Qualifications and Attributes

• In-depth knowledge of social media, especially Instagram and TikTok features and trends.
• Proficiency in capturing and editing photographic content.
• Ability to shoot and edit engaging video material.
• Keen eye for detail, styling, composition, and preserving brand consistency.
• Strong skills in composing straightforward, polished captions.
• Familiarity with editing software such as Adobe Creative Cloud, CapCut, Canva or equivalents.
• Effective content planning and schedule management capabilities.
• Dependable with excellent communication and adherence to deadlines.
• Interest in fashion, streetwear, luxury apparel, cultural trends, and design innovations.
• Comfort working collaboratively within a small, involved team environment.
• Self-motivated with the ability to manage tasks independently without supervision.
• Prior experience in fashion, streetwear, lifestyle content creation or social media is advantageous; however, practical skills outweigh formal credentials.

Ideal Candidate Profile

The ideal applicant balances creative innovation with consistent execution. FRADIMÉ seeks someone who delivers visually appealing and timely content that aligns with the brand's direction, takes proactive ownership of their role, and actively contributes to advancing the brand's presence and growth.